Busan Audience in United States
Busan has an estimated audience of 1,181,892 people in United States. 59.0% are female, 41.0% are male, average age 30.8. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Combat sport, Electrolyte, Nuts (film), Product design.
The average Busan fan in United States is 30.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Combat sport, Electrolyte, with strongest over-indexing on Natural rubber (3.08× the country average). Demographically, the Busan audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Busan fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 30.8 |
| Estimated audience size | 1,181,892 |
Audience persona
The typical Busan fan in United States is more female, around 30.8 years old, with strong Travelling tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 257,173 | 1.98× |
| Texas | 113,327 | 1.12× |
| New York | 93,300 | 1.41× |
| Florida | 77,149 | 0.96× |
| Washington | 45,711 | 1.93× |
| Illinois | 43,991 | 1.12× |
| Georgia | 38,692 | 1.06× |
| Virginia | 38,041 | 1.32× |
| Pennsylvania | 32,786 | 0.82× |
| North Carolina | 30,773 | 0.87× |
| Massachusetts | 28,348 | 1.22× |
| Ohio | 26,523 | 0.73× |
| Michigan | 24,971 | 0.81× |
| New Jersey | 24,218 | 0.81× |
| Maryland | 23,798 | 1.17× |
| Colorado | 22,894 | 1.23× |
| Minnesota | 19,052 | 1.13× |
| Arizona | 18,866 | 0.78× |
| Kansas | 18,459 | 1.98× |
| Tennessee | 18,310 | 0.77× |
| Oregon | 17,821 | 1.32× |
| Hawaii | 16,739 | 3.29× |
| Indiana | 16,547 | 0.77× |
| Missouri | 14,696 | 0.77× |
| Nevada | 14,082 | 1.23× |
| Wisconsin | 13,749 | 0.77× |
| South Carolina | 12,944 | 0.73× |
| Utah | 11,707 | 1.11× |
| Connecticut | 10,906 | 0.92× |
| Kentucky | 10,625 | 0.72× |
| Louisiana | 10,233 | 0.67× |
| Oklahoma | 9,970 | 0.76× |
| Alabama | 9,273 | 0.56× |
| Washington, District of Columbia | 7,267 | 2.05× |
| Arkansas | 6,515 | 0.67× |
| Iowa | 6,415 | 0.66× |
| Mississippi | 5,738 | 0.59× |
| New Mexico | 5,489 | 0.93× |
| Idaho | 5,332 | 0.9× |
| Nebraska | 3,912 | 0.66× |
| New Hampshire | 3,533 | 0.76× |
| Rhode Island | 3,479 | 0.92× |
| Maine | 3,076 | 0.73× |
| West Virginia | 2,719 | 0.49× |
| Alaska | 2,350 | 0.93× |
| Delaware | 2,317 | 0.71× |
| Montana | 2,268 | 0.69× |
| South Dakota | 1,637 | 0.6× |
| Vermont | 1,579 | 0.76× |
| North Dakota | 1,453 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 3.08× | Cars & Mobility |
| Combat sport | 2.25× | Sports |
| Electrolyte | 6.25× | Health |
| Nuts (film) | 7.64× | Movies & TV |
| Product design | 2.52× | Business & Career |
| Voter registration | 6.04× | Politics & Society |
| Nebraska Cornhuskers football | 4.27× | Sports |
| Home equity | 2.1× | Home & Garden |
| Layne Staley | 5.98× | Music & Radio |
| Historic site | 4.02× | Arts & Culture |
| Home staging | 4.87× | Home & Garden |
| Jaws | 4.99× | Movies & TV |
| JDSU | 2.73× | Business & Career |
| Jesse Plemons | 2.73× | Movies & TV |
| Edvard Grieg | 20× | Literature |
| Pro-Ject | 3.16× | Music & Radio |
| Bank account | 1.7× | Business & Career |
| Staycation | 2.14× | Home & Garden |
| Joshua Jackson | 2.86× | Movies & TV |
| Nipsey Hussle | 3.69× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.15 |
| Quality Awareness | PREMIUM | 1.52 |
| Luxury Orientation | PREMIUM | 1.33 |
| Design Affinity | PREMIUM | 1.26 |
| Social Media Usage | JOY | 1.22 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 34.4% |
| South Korea | 18.1% |
| Taiwan | 6.9% |
See Busan audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Busan have in United States?
Busan has an estimated audience of 1,181,892 people in United States, concentrated in California and Texas.
What is the gender split and age of Busan fans?
59.0% of Busan fans are female, 41.0% are male, with an average age of 30.8 years.
Which brands do Busan fans like most?
Busan fans show strongest brand affinity for Natural rubber (3.08×), Combat sport (2.25×), and Electrolyte (6.25×) over the country average.
Where do Busan fans live in United States?
Busan fans in United States are most concentrated in California (reach 257,173), Texas (reach 113,327), and New York (reach 93,300). These three regions account for the largest share of the active audience.
What other brands do Busan fans also like?
Beyond Busan itself, the audience over-indexes on Combat sport (2.25×), Electrolyte (6.25×), Nuts (film) (7.64×), and Product design (2.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Busan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.