Rascasse Audience Intelligence

Busan Audience in United States

A data profile of the people who buy, follow and care about Busan in United States — modelled from more than twelve digital signal sources. Busan has an estimated audience of 1,181,892 people in United States.

#288among City in United States#1832among POI in United States#1584in Travel & Leisure

The average Busan fan in United States is 30.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Group buying, Anime and manga fandom, Boy band, with strongest over-indexing on Group buying (63.96× the country average).

Demographically, the Busan audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Busan fan in United States is more female, around 30.8 years old, with strong Patriotism tendencies and a notable affinity for Group buying.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Busan profile in United States.

Audience size
1.2M
in United States
Gender
59.0%♀
41.0% male
Age
30.8
average years
Country rank
#21099
POI in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Busan fans

59.0% are female, 41.0% are male, average age 30.8.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Busan audience in United States
MetricValue
Female59.0%
Male41.0%
Average age30.8
Estimated audience size1,181,892
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Busan audience in United States
Age bracketShare%
16-1945%
20-2922%
30-3914%
40-4911%
50+9%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Busan audience comes from United States.

Worldwide audience distribution share by country for Busan
CountryShare
Japan34.4%
South Korea18.1%
Taiwan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Busan audience in United States is strongest.

Fig. 05

Top regions by affinity

Busan fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K2.92×
02Washington, District of Columbia~6K1.82×
03Washington~40K1.80×
04California~200K1.73×
05Kansas~10K1.52×
06New York~80K1.27×
07Oregon~20K1.26×
08Virginia~40K1.24×
09Nevada~10K1.18×
10Alaska~3K1.15×
11Massachusetts~30K1.14×
12Colorado~20K1.14×
13Utah~10K1.14×
14Texas~100K1.11×
15Maryland~20K1.10×
16Minnesota~20K1.06×
17Illinois~40K1.03×
18Georgia~40K1.02×
19Florida~80K1.01×
20Arizona~20K0.99×
21New Mexico~6K0.98×
22Idaho~6K0.96×
23New Jersey~30K0.95×
24Connecticut~10K0.91×
25Rhode Island~3K0.91×
26Vermont~2K0.91×
27North Carolina~30K0.86×
28New Hampshire~4K0.86×
29Pennsylvania~30K0.85×
30Montana~3K0.85×
31Oklahoma~10K0.84×
32Maine~4K0.83×
33Delaware~3K0.83×
34North Dakota~2K0.83×
35Missouri~20K0.81×
36Michigan~20K0.80×
37Indiana~20K0.80×
38Alabama~10K0.80×
39South Dakota~2K0.80×
40Tennessee~20K0.79×
41South Carolina~10K0.79×
42Wisconsin~10K0.79×
43Kentucky~10K0.79×
44Nebraska~5K0.79×
45Arkansas~7K0.76×
46Iowa~7K0.76×
47Louisiana~10K0.75×
48Ohio~30K0.73×
49Mississippi~7K0.72×
50West Virginia~4K0.71×
Fig. 06

Affinity by region

Affinity by region — Busan, United States
0.71×1.00×2.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Busan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Busan audience
#·InterestCategoryAffinity×
01Group buyingShopping63.96×
02Monsta XMusic & Radio48.00×
03SconeFood & Beverages43.32×
04Donatos PizzaFood & Beverages30.59×
05Life Is BeautifulMovies & TV28.35×
06Song Hye-kyoFashion & Accessoires27.08×
07DaisoFashion & Accessoires20.45×
08International educationBusiness & Career20.00×
09Park Ji-minMusic & Radio19.44×
10Boy bandMusic & Radio18.36×
11COSShopping17.52×
12Liv TylerMovies & TV16.85×
13Thai cuisineFood & Beverages9.04×
14MalaysiaTravel & Leisure9.02×
15Anime and manga fandomLiterature7.98×
167-ElevenShopping6.38×
17DiaryKids & Family5.75×
18Electronic dance musicMusic & Radio4.56×
19MangaLiterature4.41×
20ComicsLiterature3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Busan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Busan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.72×
TravellingTHRILL2.23×
Community OrientationOPEN1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Busan audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
DIY MentalityTHRILL0.84×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Busan have in United States?

Busan has an estimated audience of 1,181,892 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Busan fans?

59.0% of Busan fans are female, 41.0% are male, with an average age of 30.8 years.

03

Which brands do Busan fans like most?

Busan fans show strongest brand affinity for Group buying (63.96×), Anime and manga fandom (7.98×), and Boy band (18.36×) over the country average.

04

Where do Busan fans live in United States?

Busan fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Busan fans also like?

Beyond Busan itself, the audience over-indexes on Anime and manga fandom (7.98×), Boy band (18.36×), 7-Eleven (6.38×), and International education (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Busan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Busan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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