Rascasse Audience Intelligence

Life Is Beautiful Audience in United States

A data profile of the people who buy, follow and care about Life Is Beautiful in United States — modelled from more than twelve digital signal sources. Life Is Beautiful has an estimated audience of 1,008,321 people in United States.

#1841among Movie / TV Show / Series in United States#4285in Movies & TV

The average Life Is Beautiful fan in United States is 33.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Korean Air, Marco's Pizza, Eclipse (software), with strongest over-indexing on Korean Air (80.87× the country average).

Demographically, the Life Is Beautiful audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Sustainability, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Life Is Beautiful fan in United States is more female, around 33.8 years old, with strong Sustainability tendencies and a notable affinity for Korean Air.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Life Is Beautiful profile in United States.

Audience size
1M
in United States
Gender
72.0%♀
28.0% male
Age
33.8
average years
Country rank
#23543
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Life Is Beautiful viewers

72.0% are female, 28.0% are male, average age 33.8.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Life Is Beautiful audience in United States
MetricValue
Female72.0%
Male28.0%
Average age33.8
Estimated audience size1,008,321
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Life Is Beautiful audience in United States
Age bracketShare%
16-1940%
20-2918%
30-3913%
40-4913%
50+16%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Life Is Beautiful audience comes from United States.

Worldwide audience distribution share by country for Life Is Beautiful
CountryShare
Italy21.3%
United States11.0%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Life Is Beautiful audience in United States is strongest.

Fig. 05

Top regions by affinity

Life Is Beautiful fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~30K3.11×
02Utah~20K1.85×
03California~200K1.58×
04Washington, District of Columbia~4K1.26×
05New Jersey~30K1.24×
06Connecticut~10K1.23×
07New York~60K1.22×
08Washington~20K1.22×
09Massachusetts~20K1.22×
10Idaho~6K1.20×
11Arizona~20K1.17×
12Oregon~10K1.16×
13Colorado~20K1.09×
14Illinois~30K1.07×
15Hawaii~4K1.06×
16New Hampshire~4K1.05×
17Alaska~2K1.04×
18New Mexico~5K1.03×
19Rhode Island~3K1.03×
20Vermont~2K1.01×
21Texas~80K0.99×
22Florida~60K0.98×
23Virginia~20K0.98×
24Montana~3K0.97×
25Missouri~10K0.96×
26Pennsylvania~30K0.95×
27Minnesota~10K0.95×
28Kansas~7K0.95×
29Maryland~20K0.94×
30Maine~3K0.94×
31Oklahoma~9K0.87×
32Wisconsin~10K0.86×
33Kentucky~10K0.86×
34Nebraska~4K0.86×
35North Carolina~20K0.85×
36Michigan~20K0.84×
37Delaware~2K0.84×
38Indiana~10K0.82×
39South Dakota~2K0.82×
40North Dakota~2K0.82×
41Ohio~20K0.80×
42Iowa~6K0.80×
43Georgia~20K0.76×
44Tennessee~10K0.76×
45Arkansas~6K0.74×
46South Carolina~10K0.71×
47Louisiana~9K0.71×
48Alabama~9K0.67×
49West Virginia~3K0.65×
50Mississippi~4K0.57×
Fig. 06

Affinity by region

Affinity by region — Life Is Beautiful, United States
0.57×1.00×3.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Life Is Beautiful audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Life Is Beautiful audience
#·InterestCategoryAffinity×
01Jeju International AirportTravel & Leisure122.70×
02Jeju AirTravel & Leisure117.32×
03Lotte Department StoreFashion & Accessoires115.11×
048 SecondsMovies & TV90.42×
05Korean AirTravel & Leisure80.87×
06Eclipse (software)Technology & Electronics76.70×
07Jeju ProvinceTravel & Leisure67.48×
08GorgonzolaFood & Beverages66.92×
09TteokbokkiFood & Beverages62.28×
10IncheonTravel & Leisure59.63×
11SconeFood & Beverages46.26×
12KakaoTalkInternet & Social Media40.11×
13BusanTravel & Leisure28.35×
14DaeguTravel & Leisure28.12×
15Marco's PizzaFood & Beverages26.97×
16Like buttonInternet & Social Media16.39×
17Chocolate (2008 film)Movies & TV15.58×
18Papa John's PizzaFood & Beverages6.49×
19Domino's PizzaFood & Beverages3.64×
20Pizza HutFood & Beverages3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Life Is Beautiful audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Life Is Beautiful audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.53×
SpiritualityBALANCE1.52×
Luxury OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Life Is Beautiful audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.65×
Community OrientationOPEN0.78×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Life Is Beautiful have in United States?

Life Is Beautiful has an estimated audience of 1,008,321 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Life Is Beautiful viewers?

72.0% of Life Is Beautiful fans are female, 28.0% are male, with an average age of 33.8 years.

03

Which brands do Life Is Beautiful fans like most?

Life Is Beautiful fans show strongest brand affinity for Korean Air (80.87×), Marco's Pizza (26.97×), and Eclipse (software) (76.7×) over the country average.

04

Where do Life Is Beautiful fans live in United States?

Life Is Beautiful fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Life Is Beautiful fans also like?

Beyond Life Is Beautiful itself, the audience over-indexes on Marco's Pizza (26.97×), Eclipse (software) (76.7×), 8 Seconds (90.42×), and Jeju Air (117.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Life Is Beautiful. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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