Life Is Beautiful Audience in United States

Life Is Beautiful logo

Life Is Beautiful has an estimated audience of 938,717 people in United States. 72.0% are female, 28.0% are male, average age 33.8. Top regions: California, Texas, New York. Top brand affinities: Korean Air, Eclipse (software), 8 Seconds, Jeju Air, Jeju International Airport.

The average Life Is Beautiful fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Korean Air, Eclipse (software), 8 Seconds, with strongest over-indexing on Korean Air (80.87× the country average). Demographically, the Life Is Beautiful audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Life Is Beautiful fans

Demographic split for Life Is Beautiful audience in United States
MetricValue
Female72.0%
Male28.0%
Average age33.8
Estimated audience size938,717

Audience persona

The typical Life Is Beautiful fan in United States is more female, around 33.8 years old, with strong Travelling tendencies and a notable affinity for Korean Air.

Top regions in United States

Top regions ranked by reach for Life Is Beautiful in United States
RegionReachAffinity
California172,6591.67×
Texas81,4581.01×
New York67,4181.29×
Florida64,7591.02×
Illinois34,3491.1×
Pennsylvania30,3200.96×
Nevada29,8773.29×
New Jersey29,7791.25×
Washington23,7101.26×
North Carolina23,6940.84×
Arizona23,1501.21×
Ohio23,0550.8×
Georgia22,8460.79×
Massachusetts22,2651.2×
Virginia22,1190.97×
Michigan20,6420.84×
Colorado16,4231.11×
Utah16,2761.94×
Maryland15,1800.94×
Missouri14,4800.96×
Tennessee14,3510.76×
Indiana13,5580.79×
Minnesota12,7690.95×
Oregon12,5891.17×
Wisconsin11,8260.84×
Connecticut11,3121.2×
South Carolina10,1300.72×
Kentucky10,0150.85×
Oklahoma8,8640.85×
Alabama8,3780.64×
Louisiana8,1470.67×
Kansas6,9580.94×
Iowa6,0500.78×
Idaho5,5961.19×
Arkansas5,3740.69×
New Mexico4,6840.99×
Hawaii4,1901.04×
Nebraska3,8280.81×
Mississippi3,8090.49×
New Hampshire3,6720.99×
Washington, District of Columbia3,5771.27×
Rhode Island2,9210.98×
Maine2,8610.85×
Montana2,3760.91×
West Virginia2,3700.54×
Delaware1,9170.74×
Alaska1,8740.93×
South Dakota1,5690.72×
Vermont1,5080.92×
North Dakota1,4160.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Life Is Beautiful audience
BrandAffinityCategory
Korean Air80.87×Travel & Leisure
Eclipse (software)76.7×Technology & Electronics
8 Seconds90.42×Movies & TV
Jeju Air117.32×Travel & Leisure
Jeju International Airport122.7×Travel & Leisure
Scone46.26×Food & Beverages
Gorgonzola66.92×Food & Beverages
KakaoTalk40.11×Internet & Social Media
Chocolate (2008 film)15.58×Movies & TV
Incheon59.63×Travel & Leisure
Busan28.35×Travel & Leisure
Like button16.39×Internet & Social Media
Tteokbokki62.28×Food & Beverages
Jeju Province67.48×Travel & Leisure
Pizza Hut3.39×Food & Beverages
Daegu28.12×Travel & Leisure
Hank Williams19.57×Music & Radio
12 Tomatoes66.33×Food & Beverages
The Natural (film)27.09×Movies & TV
Tony Moly50.4×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Life Is Beautiful audience
TraitClusterScore
TravellingTHRILL1.98
SpiritualityBALANCE1.59
MindfulnessBALANCE1.56
PatriotismCONSERVATISM1.51
LGBTQ+ IdentityOPEN1.46
Pet OwnershipJOY1.38

Worldwide distribution

Worldwide audience distribution share by country for Life Is Beautiful
CountryShare
United States15.5%
India6.6%
Spain5.3%

See Life Is Beautiful audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Life Is Beautiful have in United States?

Life Is Beautiful has an estimated audience of 938,717 people in United States, concentrated in California and Texas.

What is the gender split and age of Life Is Beautiful fans?

72.0% of Life Is Beautiful fans are female, 28.0% are male, with an average age of 33.8 years.

Which brands do Life Is Beautiful fans like most?

Life Is Beautiful fans show strongest brand affinity for Korean Air (80.87×), Eclipse (software) (76.7×), and 8 Seconds (90.42×) over the country average.

Where do Life Is Beautiful fans live in United States?

Life Is Beautiful fans in United States are most concentrated in California (reach 172,659), Texas (reach 81,458), and New York (reach 67,418). These three regions account for the largest share of the active audience.

What other brands do Life Is Beautiful fans also like?

Beyond Life Is Beautiful itself, the audience over-indexes on Eclipse (software) (76.7×), 8 Seconds (90.42×), Jeju Air (117.32×), and Jeju International Airport (122.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Life Is Beautiful. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.