Rascasse Audience Intelligence

Life Is Beautiful Audience in Germany

A data profile of the people who buy, follow and care about Life Is Beautiful in Germany — modelled from more than twelve digital signal sources. Life Is Beautiful has an estimated audience of 625,326 people in Germany.

#463among Movie / TV Show / Series in Germany#1406in Movies & TV

The average Life Is Beautiful fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Sabrina Carpenter, Greek (TV series), Suburbia (film), with strongest over-indexing on Sabrina Carpenter (38.02× the country average).

Demographically, the Life Is Beautiful audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Career Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Life Is Beautiful fan in Germany is more female, around 39.9 years old, with strong Career Orientation tendencies and a notable affinity for Sabrina Carpenter.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Life Is Beautiful profile in Germany.

Audience size
625K
in Germany
Gender
71.5%♀
28.5% male
Age
39.9
average years
Country rank
#9767
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Life Is Beautiful viewers

71.5% are female, 28.5% are male, average age 39.9.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for Life Is Beautiful audience in Germany
MetricValue
Female71.5%
Male28.5%
Average age39.9
Estimated audience size625,326
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Life Is Beautiful audience in Germany
Age bracketShare%
16-1922%
20-2914%
30-3917%
40-4924%
50+22%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Life Is Beautiful audience comes from Germany.

Worldwide audience distribution share by country for Life Is Beautiful
CountryShare
Italy21.3%
United States11.0%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Life Is Beautiful audience in Germany is strongest.

Fig. 05

Top regions by affinity

Life Is Beautiful fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.91×
02Berlin~20K1.02×
03Saarland~4K1.02×
04Hamburg~8K1.01×
05Nordrhein-Westfalen~70K1.00×
06Schleswig-Holstein~10K0.98×
07Bayern~50K0.95×
08Rheinland-Pfalz~20K0.95×
09Niedersachsen~30K0.94×
10Brandenburg~10K0.94×
11Bremen~3K0.94×
12Baden-Württemberg~40K0.93×
13Sachsen~20K0.93×
14Mecklenburg-Vorpommern~6K0.93×
15Thüringen~8K0.90×
16Sachsen-Anhalt~7K0.87×
Fig. 06

Affinity by region

Affinity by region — Life Is Beautiful, Germany
0.87×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Life Is Beautiful audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Life Is Beautiful audience
#·InterestCategoryAffinity×
01MTV CribsMovies & TV126.77×
02Ringer (TV series)Movies & TV106.45×
03To Die ForMovies & TV89.72×
04Suburbia (film)Movies & TV84.12×
05Four LionsMovies & TV78.47×
06The ThundermansMovies & TV77.42×
07Family MattersMovies & TV67.89×
08Greek (TV series)Movies & TV67.03×
09Mrs. DoubtfireMovies & TV66.36×
10Hart of DixieMovies & TV63.63×
11Unreal (series)Movies & TV58.78×
12Noah CyrusMusic & Radio56.61×
13The Master (2012 film)Movies & TV51.12×
14Sabrina CarpenterMusic & Radio38.02×
15Katey SagalMovies & TV26.07×
16Kenneth BranaghMovies & TV22.23×
17Tom HardyMovies & TV19.77×
18Madison BeerMusic & Radio15.64×
19Robin WilliamsMovies & TV13.31×
20Let the Right One In (film)Movies & TV11.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Life Is Beautiful audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Life Is Beautiful audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.63×
CreativityOPEN1.60×
Price SensitivityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Life Is Beautiful audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.96×
SpiritualityBALANCE1.08×
Healthy LifestyleBALANCE1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Life Is Beautiful have in Germany?

Life Is Beautiful has an estimated audience of 625,326 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Life Is Beautiful viewers?

71.5% of Life Is Beautiful fans are female, 28.5% are male, with an average age of 39.9 years.

03

Which brands do Life Is Beautiful fans like most?

Life Is Beautiful fans show strongest brand affinity for Sabrina Carpenter (38.02×), Greek (TV series) (67.03×), and Suburbia (film) (84.12×) over the country average.

04

Where do Life Is Beautiful fans live in Germany?

Life Is Beautiful fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Hessen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Life Is Beautiful fans also like?

Beyond Life Is Beautiful itself, the audience over-indexes on Greek (TV series) (67.03×), Suburbia (film) (84.12×), Mrs. Doubtfire (66.36×), and Family Matters (67.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Life Is Beautiful audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Life Is Beautiful. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →