Like button Audience in United States

Like button logo

Like button has an estimated audience of 3,217,119 people in United States. 52.5% are female, 47.5% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: UK garage, Historic site, Natural rubber, Combat sport, El Paso County, Colorado.

The average Like button fan in United States is 32.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UK garage, Historic site, Natural rubber, with strongest over-indexing on UK garage (12.47× the country average). Demographically, the Like button audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Like button fans

Demographic split for Like button audience in United States
MetricValue
Female52.5%
Male47.5%
Average age32.8
Estimated audience size3,217,119

Audience persona

The typical Like button fan in United States is balanced, around 32.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Like button in United States
RegionReachAffinity
California379,2631.07×
Texas329,4161.19×
Florida242,8031.11×
New York180,0511×
Pennsylvania108,4661×
Illinois105,2180.98×
Georgia102,8721.04×
North Carolina95,0700.98×
Ohio88,4240.89×
New Jersey82,8461.01×
Michigan82,5730.98×
Virginia74,1920.95×
Arizona64,1720.98×
Washington61,5350.95×
Indiana58,3040.99×
Massachusetts58,2410.92×
Maryland55,3651×
Missouri54,8291.06×
Tennessee53,2830.83×
South Carolina44,2290.91×
Colorado40,6860.8×
Wisconsin40,2920.83×
Alabama37,5920.84×
Minnesota36,6910.8×
Louisiana36,4450.88×
Oklahoma34,6500.97×
Kentucky34,1010.85×
Nevada32,9261.06×
Oregon29,6160.8×
Utah29,4391.02×
Connecticut27,9980.87×
Kansas24,4980.97×
Mississippi22,1570.84×
Arkansas21,6520.82×
West Virginia21,0351.4×
Iowa20,8510.79×
Idaho16,8911.05×
Nebraska12,5440.78×
New Mexico12,4790.77×
Hawaii12,1020.88×
Alaska10,9521.59×
New Hampshire10,5500.83×
South Dakota10,2091.37×
Montana9,5471.07×
North Dakota9,1751.39×
Delaware9,1231.03×
Wyoming8,8781.86×
Rhode Island8,7320.85×
Maine8,7270.76×
Vermont8,5881.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Like button audience
BrandAffinityCategory
UK garage12.47×Music & Radio
Historic site7.06×Arts & Culture
Natural rubber3.39×Cars & Mobility
Combat sport2.49×Sports
El Paso County, Colorado18.39×Travel & Leisure
Nuts (film)7.64×Movies & TV
Fairy godmother9.51×Literature
Product design2.39×Business & Career
Urban Outfitters2.16×Shopping
Nebraska Cornhuskers football3.62×Sports
Home equity1.86×Home & Garden
Hibachi6.95×Food & Beverages
JDSU2.67×Business & Career
Hardik Pandya12.82×Sports
Electrolyte3.99×Health
Home staging4.42×Home & Garden
Bank account2.09×Business & Career
Google Home5.31×Technology & Electronics
Edvard Grieg20×Literature
Janitor4.99×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Like button audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.49
PatriotismCONSERVATISM2.31
DIY MentalityTHRILL1.48
Community OrientationOPEN1.38
Pet OwnershipJOY1.34
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Like button
CountryShare
Japan36.4%
South Korea12.9%
United States11.0%

See Like button audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Like button have in United States?

Like button has an estimated audience of 3,217,119 people in United States, concentrated in California and Texas.

What is the gender split and age of Like button fans?

52.5% of Like button fans are female, 47.5% are male, with an average age of 32.8 years.

Which brands do Like button fans like most?

Like button fans show strongest brand affinity for UK garage (12.47×), Historic site (7.06×), and Natural rubber (3.39×) over the country average.

Where do Like button fans live in United States?

Like button fans in United States are most concentrated in California (reach 379,263), Texas (reach 329,416), and Florida (reach 242,803). These three regions account for the largest share of the active audience.

What other brands do Like button fans also like?

Beyond Like button itself, the audience over-indexes on Historic site (7.06×), Natural rubber (3.39×), Combat sport (2.49×), and El Paso County, Colorado (18.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Like button. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.