Rascasse Audience Intelligence

Like button Audience in United States

A data profile of the people who buy, follow and care about Like button in United States — modelled from more than twelve digital signal sources. Like button has an estimated audience of 3,217,119 people in United States.

#4910among Topic in United States#124in Internet & Social Media

The average Like button fan in United States is 32.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, COS, Superman, with strongest over-indexing on International education (20× the country average).

Demographically, the Like button audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Like button fan in United States is balanced, around 32.8 years old, with strong Patriotism tendencies and a notable affinity for International education.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Like button profile in United States.

Audience size
3.2M
in United States
Gender
52.5%♀
47.5% male
Age
32.8
average years
Country rank
#9694
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Like button fans

52.5% are female, 47.5% are male, average age 32.8.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Like button audience in United States
MetricValue
Female52.5%
Male47.5%
Average age32.8
Estimated audience size3,217,119
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Like button audience in United States
Age bracketShare%
16-1940%
20-2920%
30-3914%
40-4914%
50+12%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Like button audience comes from United States.

Worldwide audience distribution share by country for Like button
CountryShare
Japan36.2%
South Korea12.8%
United States11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Like button audience in United States is strongest.

Fig. 05

Top regions by affinity

Like button fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.19×
02Alaska~8K1.12×
03Vermont~6K1.12×
04West Virginia~20K1.07×
05Georgia~100K1.06×
06Montana~9K1.05×
07South Dakota~8K1.05×
08North Dakota~7K1.05×
09California~400K1.03×
10North Carolina~100K1.02×
11Kansas~30K1.02×
12Hawaii~10K1.02×
13Rhode Island~10K1.02×
14New Jersey~80K1.01×
15Virginia~80K1.01×
16Missouri~50K1.01×
17Nevada~30K1.01×
18Utah~30K1.01×
19Idaho~20K1.01×
20Pennsylvania~100K1.00×
21Indiana~60K1.00×
22Maryland~60K1.00×
23Delaware~9K1.00×
24Florida~200K0.99×
25Michigan~80K0.99×
26Oklahoma~40K0.99×
27Ohio~100K0.98×
28Arizona~60K0.98×
29Illinois~100K0.97×
30Louisiana~40K0.97×
31Nebraska~20K0.97×
32New York~200K0.96×
33Washington~60K0.96×
34South Carolina~50K0.96×
35Kentucky~40K0.96×
36Connecticut~30K0.96×
37New Hampshire~10K0.96×
38Maine~10K0.96×
39Washington, District of Columbia~9K0.95×
40Wisconsin~50K0.94×
41Arkansas~30K0.94×
42Mississippi~30K0.94×
43Iowa~20K0.94×
44New Mexico~20K0.94×
45Massachusetts~60K0.93×
46Colorado~50K0.93×
47Minnesota~40K0.93×
48Alabama~40K0.93×
49Oregon~30K0.90×
50Tennessee~60K0.89×
Fig. 06

Affinity by region

Affinity by region — Like button, United States
0.89×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Like button audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Like button audience
#·InterestCategoryAffinity×
01International educationBusiness & Career20.00×
02SconeFood & Beverages18.03×
03Donatos PizzaFood & Beverages16.65×
04Life Is BeautifulMovies & TV16.39×
05COSShopping11.68×
06Resident AdvisorMusic & Radio10.67×
07Park Ji-minMusic & Radio10.56×
08Whoopi GoldbergMovies & TV9.16×
09BeamsFashion & Accessoires7.73×
10Robert De NiroMovies & TV6.70×
11Photovoltaic systemHome & Garden6.26×
12Public libraryLiterature4.58×
13OtakuLiterature3.78×
14Electric guitarMusic & Radio2.68×
15Britney SpearsMusic & Radio2.68×
16Bass guitarMusic & Radio2.46×
17RadioTechnology & Electronics2.24×
18Musical instrumentMusic & Radio2.21×
19Planet FitnessSports2.10×
20SupermanMovies & TV1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Like button audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Like button audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
Community OrientationOPEN2.10×
Price SensitivityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Like button audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Sports ActivityPOWER0.84×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Like button have in United States?

Like button has an estimated audience of 3,217,119 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Like button fans?

52.5% of Like button fans are female, 47.5% are male, with an average age of 32.8 years.

03

Which brands do Like button fans like most?

Like button fans show strongest brand affinity for International education (20×), COS (11.68×), and Superman (1.99×) over the country average.

04

Where do Like button fans live in United States?

Like button fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Like button fans also like?

Beyond Like button itself, the audience over-indexes on COS (11.68×), Superman (1.99×), Whoopi Goldberg (9.16×), and Robert De Niro (6.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Like button audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Like button. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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