Public library Audience in United States

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Public library has an estimated audience of 11,204,855 people in United States. 75.9% are female, 24.1% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: Library, Audiobook, Billy Ray Cyrus, Gratitude, Sibling.

The average Public library fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Library, Audiobook, Billy Ray Cyrus, with strongest over-indexing on Library (2.88× the country average). Demographically, the Public library audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Touchpoint

Demographics of Public library fans

Demographic split for Public library audience in United States
MetricValue
Female75.9%
Male24.1%
Average age43.1
Estimated audience size11,204,855

Audience persona

The typical Public library fan in United States is more female, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Library.

Top regions in United States

Top regions ranked by reach for Public library in United States
RegionReachAffinity
California1,591,3311.29×
Texas1,325,2471.38×
New York1,267,6462.02×
Florida748,6540.99×
Illinois543,4981.46×
Massachusetts445,8702.02×
Ohio415,0821.2×
New Jersey298,3661.05×
North Carolina291,7410.87×
Tennessee288,4461.28×
Washington284,3331.27×
Indiana279,0311.36×
Georgia277,7300.8×
Virginia240,9050.88×
Pennsylvania230,3410.61×
Wisconsin224,6081.33×
Michigan208,9330.71×
Colorado208,7931.18×
Kentucky205,2291.46×
Arizona191,2170.84×
Missouri179,7471×
Maryland152,1960.79×
Minnesota141,1990.88×
Louisiana128,7830.89×
Oregon123,0440.96×
Iowa118,0331.28×
Kansas117,3881.33×
Alabama100,6970.64×
Arkansas98,5291.07×
Connecticut93,1380.83×
New Mexico88,5151.58×
Oklahoma85,3550.69×
South Carolina82,0270.49×
Hawaii74,9831.56×
Utah64,7490.65×
Nevada59,2020.55×
Nebraska57,0591.02×
Mississippi51,4810.56×
Washington, District of Columbia48,8611.45×
Idaho41,7710.74×
Rhode Island41,1541.15×
Maine32,7070.81×
New Hampshire31,9220.72×
West Virginia28,5610.55×
Montana26,1540.84×
Delaware22,9300.74×
South Dakota18,4810.71×
North Dakota16,2240.7×
Wyoming12,7680.77×
Alaska11,6600.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Public library audience
BrandAffinityCategory
Library2.88×Literature
Audiobook2.99×Literature
Billy Ray Cyrus6.94×Music & Radio
Gratitude1.67×Politics & Society
Sibling1.69×Kids & Family
Virtue1.51×Politics & Society
Cancer awareness1.54×Health
Husband1.71×Kids & Family
Korean movies9.06×Movies & TV
American folk music1.63×Music & Radio
Variety show1.6×Movies & TV
Daily Mail1.65×News
The Big Bang Theory2.04×Movies & TV
USA Today1.63×News
Exhibition game1.59×Games
Mystery fiction1.57×Literature
Memory1.56×Health
Author1.68×Literature
Diane Keaton1.67×Movies & TV
Southern rock1.63×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Public library audience
TraitClusterScore
Community OrientationOPEN1.66
ExtroversionTHRILL1.38
Family OrientationCONSERVATISM1.23
CreativityOPEN1.22
MindfulnessBALANCE1.14
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Public library
CountryShare
United States22.8%
Japan15.0%
South Korea6.0%

See Public library audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Public library have in United States?

Public library has an estimated audience of 11,204,855 people in United States, concentrated in California and Texas.

What is the gender split and age of Public library fans?

75.9% of Public library fans are female, 24.1% are male, with an average age of 43.1 years.

Which brands do Public library fans like most?

Public library fans show strongest brand affinity for Library (2.88×), Audiobook (2.99×), and Billy Ray Cyrus (6.94×) over the country average.

Where do Public library fans live in United States?

Public library fans in United States are most concentrated in California (reach 1,591,331), Texas (reach 1,325,247), and New York (reach 1,267,646). These three regions account for the largest share of the active audience.

What other brands do Public library fans also like?

Beyond Public library itself, the audience over-indexes on Audiobook (2.99×), Billy Ray Cyrus (6.94×), Gratitude (1.67×), and Sibling (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Public library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.