Rascasse Audience Intelligence

Public library Audience in United States

A data profile of the people who buy, follow and care about Public library in United States — modelled from more than twelve digital signal sources. Public library has an estimated audience of 11,204,855 people in United States.

#80among Touchpoint in United States#56in Literature

The average Public library fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Britney Spears, Library, Audiobook, with strongest over-indexing on Britney Spears (2.33× the country average).

Demographically, the Public library audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Public library fan in United States is more female, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Britney Spears.

Category: Literature · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public library profile in United States.

Audience size
11.2M
in United States
Gender
75.9%♀
24.1% male
Age
43.1
average years
Country rank
#3198
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public library fans

75.9% are female, 24.1% are male, average age 43.1.

Fig. 02

Gender split

75.9%
Female
24.1%
Male
Demographic split for Public library audience in United States
MetricValue
Female75.9%
Male24.1%
Average age43.1
Estimated audience size11,204,855
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Public library audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4922%
50+31%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Public library audience comes from United States.

Worldwide audience distribution share by country for Public library
CountryShare
United States22.8%
Japan15.0%
South Korea6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public library audience in United States is strongest.

Fig. 05

Top regions by affinity

Public library fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~400K1.81×
02New York~1M1.74×
03New Mexico~90K1.53×
04Hawaii~70K1.48×
05Washington, District of Columbia~50K1.47×
06Kentucky~200K1.46×
07Kansas~100K1.44×
08Texas~1.5M1.30×
09Iowa~100K1.30×
10Indiana~300K1.28×
11Illinois~500K1.27×
12Tennessee~300K1.27×
13California~1.5M1.23×
14Wyoming~20K1.23×
15Ohio~400K1.20×
16Wisconsin~200K1.18×
17Rhode Island~40K1.15×
18Washington~300K1.13×
19Colorado~200K1.10×
20Nebraska~60K1.05×
21New Jersey~300K1.02×
22Arkansas~90K1.01×
23Florida~700K0.98×
24Arizona~200K0.97×
25Missouri~200K0.95×
26Montana~30K0.92×
27Virginia~200K0.91×
28Louisiana~100K0.91×
29Oregon~100K0.89×
30North Carolina~300K0.88×
31Maine~30K0.84×
32Minnesota~100K0.83×
33Alaska~20K0.83×
34Georgia~300K0.82×
35Alabama~100K0.82×
36Connecticut~90K0.82×
37Maryland~200K0.80×
38New Hampshire~30K0.79×
39South Dakota~20K0.79×
40North Dakota~20K0.79×
41Idaho~40K0.78×
42Delaware~20K0.75×
43Michigan~200K0.68×
44Oklahoma~80K0.68×
45Utah~70K0.67×
46Nevada~70K0.63×
47Mississippi~60K0.63×
48West Virginia~30K0.63×
49Pennsylvania~200K0.62×
50South Carolina~90K0.55×
Fig. 06

Affinity by region

Affinity by region — Public library, United States
0.55×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public library audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public library audience
#·InterestCategoryAffinity×
01Korean moviesMovies & TV9.06×
02Billy Ray CyrusMusic & Radio6.94×
03AudiobookLiterature2.99×
04LibraryLiterature2.88×
05Britney SpearsMusic & Radio2.33×
06The Big Bang TheoryMovies & TV2.04×
07HusbandKids & Family1.71×
08SiblingKids & Family1.69×
09GratitudePolitics & Society1.67×
10Diane KeatonMovies & TV1.67×
11Daily MailNews1.65×
12Dick Van DykeMovies & TV1.63×
13American folk musicMusic & Radio1.63×
14USA TodayNews1.63×
15Variety showMovies & TV1.60×
16Exhibition gameGames1.59×
17Mystery fictionLiterature1.57×
18MemoryHealth1.56×
19Cancer awarenessHealth1.54×
20VirtuePolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public library audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public library audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.32×
ExtroversionTHRILL1.31×
Convenience OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public library audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
MindfulnessBALANCE0.96×
Quality AwarenessPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public library have in United States?

Public library has an estimated audience of 11,204,855 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Public library fans?

75.9% of Public library fans are female, 24.1% are male, with an average age of 43.1 years.

03

Which brands do Public library fans like most?

Public library fans show strongest brand affinity for Britney Spears (2.33×), Library (2.88×), and Audiobook (2.99×) over the country average.

04

Where do Public library fans live in United States?

Public library fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Public library fans also like?

Beyond Public library itself, the audience over-indexes on Library (2.88×), Audiobook (2.99×), Billy Ray Cyrus (6.94×), and Gratitude (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Public library audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Public library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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