Memory Audience in United States

Memory logo

Memory has an estimated audience of 29,393,726 people in United States. 63.4% are female, 36.6% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, Google Home, headspace, Governor of Michigan, Wok.

The average Memory fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Google Home, headspace, with strongest over-indexing on Goop (9.51× the country average). Demographically, the Memory audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Memory fans

Demographic split for Memory audience in United States
MetricValue
Female63.4%
Male36.6%
Average age44.0
Estimated audience size29,393,726

Audience persona

The typical Memory fan in United States is more female, around 44.0 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Memory in United States
RegionReachAffinity
California3,494,6401.08×
Texas2,594,4301.03×
Florida2,194,5851.1×
New York1,684,6211.03×
Ohio1,069,9151.18×
Pennsylvania1,043,8831.05×
Georgia981,1871.08×
Illinois980,8861×
North Carolina925,8961.05×
Michigan894,4781.16×
New Jersey780,0541.04×
Virginia700,6430.98×
Tennessee622,4761.06×
Arizona610,7181.02×
Washington597,0501.01×
Indiana575,5351.07×
Maryland554,9571.1×
Massachusetts542,0580.94×
Missouri492,4941.04×
South Carolina468,4151.06×
Wisconsin450,7951.02×
Alabama443,3261.08×
Minnesota434,0631.03×
Colorado399,7630.86×
Louisiana394,4051.04×
Kentucky368,5051×
Oregon338,3161×
Oklahoma317,0470.97×
Connecticut286,6340.97×
Mississippi270,0281.12×
Nevada254,2780.89×
Arkansas247,8201.02×
Iowa236,9510.98×
Utah226,2980.86×
Kansas220,7930.95×
New Mexico152,5071.03×
Nebraska146,0600.99×
Idaho144,7160.98×
Hawaii139,9751.11×
New Hampshire136,0511.17×
West Virginia135,0970.99×
Maine102,5470.97×
Rhode Island80,8060.86×
Delaware75,3970.93×
Montana73,3310.9×
Washington, District of Columbia71,8220.81×
South Dakota60,6070.89×
North Dakota57,0860.95×
Alaska54,7010.87×
Vermont46,4460.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Memory audience
BrandAffinityCategory
Goop9.51×Internet & Social Media
Google Home10.58×Technology & Electronics
headspace14.06×Health
Governor of Michigan11.05×Politics & Society
Wok9.54×Food & Beverages
Hibachi11.35×Food & Beverages
Cherish (group)13.39×Music & Radio
Elsword19.69×Games
Grace Slick10.12×Music & Radio
Fairy godmother8.59×Literature
Ira Glass17.68×Music & Radio
Grinch3.8×Movies & TV
TV Fanatic9.78×Movies & TV
El Paso County, Colorado11.33×Travel & Leisure
Israel1.83×Travel & Leisure
Cryptic crossword13.3×Technology & Electronics
Kikar HaShabbat13.58×News
Hipster7.47×Politics & Society
Guitarist (magazine)8.66×Music & Radio
No Escape (1994 film)8.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Memory audience
TraitClusterScore
ExtroversionTHRILL1.38
Community OrientationOPEN1.11
Family OrientationCONSERVATISM1.11
Price SensitivityPREMIUM1.11
MindfulnessBALANCE1.06
IndulgenceJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Memory
CountryShare
United States29.0%
United Kingdom6.7%
Italy3.6%

See Memory audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Memory have in United States?

Memory has an estimated audience of 29,393,726 people in United States, concentrated in California and Texas.

What is the gender split and age of Memory fans?

63.4% of Memory fans are female, 36.6% are male, with an average age of 44.0 years.

Which brands do Memory fans like most?

Memory fans show strongest brand affinity for Goop (9.51×), Google Home (10.58×), and headspace (14.06×) over the country average.

Where do Memory fans live in United States?

Memory fans in United States are most concentrated in California (reach 3,494,640), Texas (reach 2,594,430), and Florida (reach 2,194,585). These three regions account for the largest share of the active audience.

What other brands do Memory fans also like?

Beyond Memory itself, the audience over-indexes on Google Home (10.58×), headspace (14.06×), Governor of Michigan (11.05×), and Wok (9.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Memory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.