Rascasse Audience Intelligence

Memory Audience in United States

A data profile of the people who buy, follow and care about Memory in United States — modelled from more than twelve digital signal sources. Memory has an estimated audience of 29,393,726 people in United States.

#664among Topic in United States#35in Health

The average Memory fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nature, Happiness, Neuroscience, with strongest over-indexing on Nature (1.55× the country average).

Demographically, the Memory audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Memory fan in United States is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Nature.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Memory profile in United States.

Audience size
29.4M
in United States
Gender
63.4%♀
36.6% male
Age
44.0
average years
Country rank
#960
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Memory fans

63.4% are female, 36.6% are male, average age 44.0.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Memory audience in United States
MetricValue
Female63.4%
Male36.6%
Average age44.0
Estimated audience size29,393,726
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Memory audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3917%
40-4922%
50+34%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Memory audience comes from United States.

Worldwide audience distribution share by country for Memory
CountryShare
United States28.9%
United Kingdom6.6%
Italy3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Memory audience in United States is strongest.

Fig. 05

Top regions by affinity

Memory fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~1M1.20×
02New Hampshire~100K1.17×
03Indiana~600K1.11×
04Mississippi~300K1.11×
05Michigan~800K1.10×
06North Dakota~70K1.10×
07Maryland~500K1.09×
08Hawaii~100K1.09×
09South Carolina~500K1.07×
10Wisconsin~500K1.07×
11Louisiana~400K1.07×
12New Mexico~200K1.07×
13Kentucky~400K1.06×
14California~3.5M1.05×
15Alabama~400K1.05×
16Nebraska~200K1.05×
17Missouri~500K1.04×
18Pennsylvania~1M1.03×
19Illinois~1M1.03×
20West Virginia~100K1.03×
21Georgia~900K1.02×
22Arkansas~200K1.02×
23Iowa~200K1.02×
24South Dakota~70K1.02×
25Arizona~600K1.01×
26Oklahoma~300K1.01×
27Idaho~100K1.01×
28Texas~2.5M1.00×
29North Carolina~900K1.00×
30Florida~2M0.99×
31New Jersey~700K0.99×
32Tennessee~600K0.99×
33Minnesota~400K0.98×
34Kansas~200K0.98×
35Virginia~700K0.97×
36Maine~100K0.97×
37Oregon~300K0.96×
38Montana~80K0.96×
39Alaska~60K0.96×
40Washington~600K0.95×
41Connecticut~300K0.94×
42Delaware~80K0.94×
43New York~1.5M0.93×
44Vermont~50K0.90×
45Nevada~300K0.89×
46Utah~200K0.89×
47Massachusetts~500K0.88×
48Rhode Island~80K0.87×
49Colorado~400K0.84×
50Washington, District of Columbia~70K0.75×
Fig. 06

Affinity by region

Affinity by region — Memory, United States
0.75×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Memory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Memory audience
#·InterestCategoryAffinity×
01Straight TalkTechnology & Electronics4.39×
02NeuroscienceBusiness & Career2.86×
03CrosswordGames2.50×
04Clinical trialHealth2.18×
05Political scienceBusiness & Career2.16×
06GeneticsKids & Family2.06×
07Made in USABusiness & Career2.03×
08Diane KeatonMovies & TV2.01×
09Real propertyHome & Garden1.87×
10NostalgiaHome & Garden1.79×
11DentistryBusiness & Career1.76×
12Hobby LobbyHome & Garden1.65×
13HollywoodTravel & Leisure1.62×
14HappinessHealth1.59×
15Self careHealth1.59×
16Discount storesShopping1.57×
17NatureHome & Garden1.55×
18LivestockPets & Animals1.55×
19DrawingHome & Garden1.55×
20CanadaTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Memory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Memory audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.41×
IndulgenceJOY1.30×
ExtroversionTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Memory audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Pet OwnershipJOY0.85×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Memory have in United States?

Memory has an estimated audience of 29,393,726 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Memory fans?

63.4% of Memory fans are female, 36.6% are male, with an average age of 44.0 years.

03

Which brands do Memory fans like most?

Memory fans show strongest brand affinity for Nature (1.55×), Happiness (1.59×), and Neuroscience (2.86×) over the country average.

04

Where do Memory fans live in United States?

Memory fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Memory fans also like?

Beyond Memory itself, the audience over-indexes on Happiness (1.59×), Neuroscience (2.86×), Genetics (2.06×), and Hobby Lobby (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Memory audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Memory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →