A data profile of the people who buy, follow and care about Memory in Italy — modelled from more than twelve digital signal sources. Memory has an estimated audience of 3,658,314 people in Italy.
The average Memory fan in Italy is 45.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Genetics, Satire, with strongest over-indexing on Wikipedia (4.4× the country average).
Demographically, the Memory audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Memory fan in Italy is more female, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Memory profile in Italy.
64.1% are female, 35.9% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 45.2 |
| Estimated audience size | 3,658,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Memory audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 6.6% |
| Italy | 3.6% |
Where the Memory audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~300K | 1.19× | |
| 02 | Sicilia | ~400K | 1.16× | |
| 03 | Campania | ~500K | 1.15× | |
| 04 | Trentino-Alto Adige/Südtirol | ~80K | 1.15× | |
| 05 | Lazio | ~500K | 1.10× | |
| 06 | Veneto | ~300K | 1.08× | |
| 07 | Lombardy | ~700K | 1.07× | |
| 08 | Tuscany | ~300K | 1.07× | |
| 09 | Emilia-Romagna | ~300K | 1.05× | |
| 10 | Liguria | ~100K | 1.05× | |
| 11 | Marche | ~90K | 1.03× | |
| 12 | Piedmont | ~300K | 1.02× | |
| 13 | Calabria | ~100K | 0.99× | |
| 14 | Umbria | ~60K | 0.98× | |
| 15 | Friuli-Venezia Giulia | ~70K | 0.97× | |
| 16 | Abruzzo | ~70K | 0.92× | |
| 17 | Basilicata | ~30K | 0.92× | |
| 18 | Sardinia | ~90K | 0.88× | |
| 19 | Aosta Valley | ~8K | 0.84× | |
| 20 | Molise | ~10K | 0.82× |
The strongest cross-interests of the Memory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.40× | ||
| 02 | New Testament | Politics & Society | 3.90× | ||
| 03 | Improvisation | Music & Radio | 3.79× | ||
| 04 | Volagratis | Travel & Leisure | 3.35× | ||
| 05 | Satire | Literature | 3.25× | ||
| 06 | Genetics | Kids & Family | 2.99× | ||
| 07 | Biochemistry | Business & Career | 2.74× | ||
| 08 | Rose | Home & Garden | 2.49× | ||
| 09 | Sanremo Music Festival | Music & Radio | 2.34× | ||
| 10 | General practitioner | Health | 2.13× | ||
| 11 | Volunteering | Politics & Society | 2.03× | ||
| 12 | Subscription business model | Shopping | 1.89× | ||
| 13 | Coop | Food & Beverages | 1.87× | ||
| 14 | Musical theatre | Movies & TV | 1.83× | ||
| 15 | Mediaset | Technology & Electronics | 1.81× | ||
| 16 | Diary | Kids & Family | 1.74× | ||
| 17 | Milk | Food & Beverages | 1.70× | ||
| 18 | Innovation | Business & Career | 1.68× | ||
| 19 | Singer-songwriter | Music & Radio | 1.61× | ||
| 20 | SuperEnalotto | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.52× | |
| Spirituality | BALANCE | 1.51× | |
| Community Orientation | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| DIY Mentality | THRILL | 0.79× | |
| Luxury Orientation | PREMIUM | 0.86× |
Memory has an estimated audience of 3,658,314 people in Italy, concentrated in Lombardy and Lazio.
64.1% of Memory fans are female, 35.9% are male, with an average age of 45.2 years.
Memory fans show strongest brand affinity for Wikipedia (4.4×), Genetics (2.99×), and Satire (3.25×) over the country average.
Memory fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~500K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Memory itself, the audience over-indexes on Genetics (2.99×), Satire (3.25×), Volunteering (2.03×), and Coop (1.87×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Memory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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