Memory Audience in Germany
Memory has an estimated audience of 1,561,715 people in Germany. 63.5% are female, 36.5% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Neuroscience, ICloud, Hygiene, Flickr.
The average Memory fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Neuroscience, ICloud, with strongest over-indexing on Tagesschau (2.34× the country average). Demographically, the Memory audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Pet Ownership, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Memory fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 40.6 |
| Estimated audience size | 1,561,715 |
Audience persona
The typical Memory fan in Germany is more female, around 40.6 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 388,737 | 1.14× |
| Bayern | 271,238 | 1.08× |
| Baden-Württemberg | 238,812 | 1.12× |
| Niedersachsen | 171,983 | 1.13× |
| Hessen | 133,561 | 1.12× |
| Rheinland-Pfalz | 87,366 | 1.12× |
| Sachsen | 73,480 | 0.96× |
| Berlin | 59,261 | 0.85× |
| Schleswig-Holstein | 58,014 | 1.03× |
| Brandenburg | 42,553 | 0.88× |
| Hamburg | 34,895 | 0.99× |
| Thüringen | 34,703 | 0.87× |
| Sachsen-Anhalt | 32,711 | 0.81× |
| Mecklenburg-Vorpommern | 28,105 | 0.94× |
| Saarland | 20,911 | 1.09× |
| Bremen | 11,596 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.34× | Movies & TV |
| Neuroscience | 5.26× | Business & Career |
| ICloud | 4.49× | Technology & Electronics |
| Hygiene | 2.83× | Beauty & Wellness |
| Flickr | 7.21× | Internet & Social Media |
| Pets | 1.55× | Pets & Animals |
| Spiegel Online | 1.79× | News |
| Crochet | 3.03× | Home & Garden |
| Canada | 2.36× | Travel & Leisure |
| Biology | 3.04× | Health |
| Blake Lively | 5.49× | Movies & TV |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Freeware | 1.95× | Technology & Electronics |
| Hairstyle | 2.21× | Beauty & Wellness |
| Massage parlor | 11.7× | Health |
| Cat food | 2.47× | Pets & Animals |
| Hundeurlaub | 5.76× | Pets & Animals |
| Westdeutscher Rundfunk | 2.46× | Movies & TV |
| Bluetooth | 3.33× | Technology & Electronics |
| Instant messaging | 1.89× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.62 |
| Mindfulness | BALANCE | 1.48 |
| Sports Activity | POWER | 1.39 |
| Individualism | JOY | 1.32 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Design Affinity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 6.7% |
| Italy | 3.6% |
See Memory audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Memory have in Germany?
Memory has an estimated audience of 1,561,715 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Memory fans?
63.5% of Memory fans are female, 36.5% are male, with an average age of 40.6 years.
Which brands do Memory fans like most?
Memory fans show strongest brand affinity for Tagesschau (2.34×), Neuroscience (5.26×), and ICloud (4.49×) over the country average.
Where do Memory fans live in Germany?
Memory fans in Germany are most concentrated in Nordrhein-Westfalen (reach 388,737), Bayern (reach 271,238), and Baden-Württemberg (reach 238,812). These three regions account for the largest share of the active audience.
What other brands do Memory fans also like?
Beyond Memory itself, the audience over-indexes on Neuroscience (5.26×), ICloud (4.49×), Hygiene (2.83×), and Flickr (7.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Memory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.