Memory Audience in Germany
Memory has an estimated audience of 1,561,715 people in Germany. 63.5% are female, 36.5% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Škoda Kodiaq, Women's empowerment, Urban horticulture, Preacher (comics).
The average Memory fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Škoda Kodiaq, Women's empowerment, with strongest over-indexing on Artistic inspiration (1.52× the country average). Demographically, the Memory audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Pet Ownership, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Memory fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 40.6 |
| Estimated audience size | 1,561,715 |
Audience persona
The typical Memory fan in Germany is more female, around 40.6 years old, with strong Pet Ownership tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 388,737 | 1.14× |
| Bayern | 271,238 | 1.08× |
| Baden-Württemberg | 238,812 | 1.12× |
| Niedersachsen | 171,983 | 1.13× |
| Hessen | 133,561 | 1.12× |
| Rheinland-Pfalz | 87,366 | 1.12× |
| Sachsen | 73,480 | 0.96× |
| Berlin | 59,261 | 0.85× |
| Schleswig-Holstein | 58,014 | 1.03× |
| Brandenburg | 42,553 | 0.88× |
| Hamburg | 34,895 | 0.99× |
| Thüringen | 34,703 | 0.87× |
| Sachsen-Anhalt | 32,711 | 0.81× |
| Mecklenburg-Vorpommern | 28,105 | 0.94× |
| Saarland | 20,911 | 1.09× |
| Bremen | 11,596 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 1.52× | Arts & Culture |
| Škoda Kodiaq | 1.96× | Cars & Mobility |
| Women's empowerment | 3.5× | Politics & Society |
| Urban horticulture | 1.61× | Home & Garden |
| Preacher (comics) | 5.99× | Literature |
| Este, Veneto | 2.18× | Travel & Leisure |
| Time (magazine) | 1.51× | News |
| Google Home | 3.77× | Technology & Electronics |
| Figure painting (hobby) | 2.56× | Arts & Culture |
| Kodi (software) | 1.8× | Technology & Electronics |
| Zagreb | 2.42× | Travel & Leisure |
| Staycation | 2.24× | Home & Garden |
| Coworking | 2.35× | Business & Career |
| Volvo V60 | 2.67× | Cars & Mobility |
| Solo climbing | 2.05× | Sports |
| Scratching post | 3.04× | Pets & Animals |
| Bank account | 1.5× | Business & Career |
| Headhunters (film) | 2.4× | Movies & TV |
| Curcuma | 2.35× | Food & Beverages |
| Cachorro | 1.62× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.62 |
| Mindfulness | BALANCE | 1.48 |
| Sports Activity | POWER | 1.39 |
| Individualism | JOY | 1.32 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Design Affinity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 6.7% |
| Italy | 3.6% |
See Memory audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Memory have in Germany?
Memory has an estimated audience of 1,561,715 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Memory fans?
63.5% of Memory fans are female, 36.5% are male, with an average age of 40.6 years.
Which brands do Memory fans like most?
Memory fans show strongest brand affinity for Artistic inspiration (1.52×), Škoda Kodiaq (1.96×), and Women's empowerment (3.5×) over the country average.
Where do Memory fans live in Germany?
Memory fans in Germany are most concentrated in Nordrhein-Westfalen (reach 388,737), Bayern (reach 271,238), and Baden-Württemberg (reach 238,812). These three regions account for the largest share of the active audience.
What other brands do Memory fans also like?
Beyond Memory itself, the audience over-indexes on Škoda Kodiaq (1.96×), Women's empowerment (3.5×), Urban horticulture (1.61×), and Preacher (comics) (5.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Memory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.