A data profile of the people who buy, follow and care about Memory in United Kingdom — modelled from more than twelve digital signal sources. Memory has an estimated audience of 6,752,999 people in United Kingdom.
The average Memory fan in United Kingdom is 46.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Hobby, Wikipedia, Volunteering, with strongest over-indexing on Hobby (2.2× the country average).
Demographically, the Memory audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Convenience Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Memory fan in United Kingdom is more female, around 46.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Memory profile in United Kingdom.
66.9% are female, 33.1% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 46.6 |
| Estimated audience size | 6,752,999 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Memory audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 6.6% |
| Italy | 3.6% |
Where the Memory audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~300K | 1.47× | |
| 02 | England | ~5M | 1.46× | |
| 03 | Wales | ~500K | 1.34× | |
| 04 | Scotland | ~700K | 1.19× | |
| 05 | West Midlands | ~300K | 0.90× | |
| 06 | Yorkshire and the Humber | ~500K | 0.88× | |
| 07 | North East | ~200K | 0.76× | |
| 08 | South East | ~500K | 0.60× | |
| 09 | South West | ~300K | 0.58× | |
| 10 | East Midlands | ~300K | 0.58× | |
| 11 | East of England | ~300K | 0.52× | |
| 12 | North West | ~300K | 0.39× |
The strongest cross-interests of the Memory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 3.16× | ||
| 02 | Wikipedia | Internet & Social Media | 2.66× | ||
| 03 | Volunteering | Politics & Society | 2.38× | ||
| 04 | Hot tub | Home & Garden | 2.38× | ||
| 05 | Satire | Literature | 2.36× | ||
| 06 | Mother's Day | Kids & Family | 2.30× | ||
| 07 | Risk management | Business & Career | 2.29× | ||
| 08 | Refrigerator | Home & Garden | 2.28× | ||
| 09 | Hobby | Home & Garden | 2.20× | ||
| 10 | Esso | Cars & Mobility | 2.15× | ||
| 11 | Mobile home | Cars & Mobility | 2.10× | ||
| 12 | Kitchenware | Home & Garden | 2.01× | ||
| 13 | Genetics | Kids & Family | 1.93× | ||
| 14 | William Hill (bookmaker) | Games | 1.78× | ||
| 15 | Aldi | Shopping | 1.74× | ||
| 16 | Distilled beverage | Food & Beverages | 1.71× | ||
| 17 | Internet & Social Media | 1.67× | |||
| 18 | Kitchen | Home & Garden | 1.62× | ||
| 19 | Politics | Politics & Society | 1.58× | ||
| 20 | Weddings | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.30× | |
| Tradition | CONSERVATISM | 1.23× | |
| Healthy Lifestyle | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Pet Ownership | JOY | 0.75× | |
| Career Orientation | POWER | 0.86× |
Memory has an estimated audience of 6,752,999 people in United Kingdom, concentrated in England and Scotland.
66.9% of Memory fans are female, 33.1% are male, with an average age of 46.6 years.
Memory fans show strongest brand affinity for Hobby (2.2×), Wikipedia (2.66×), and Volunteering (2.38×) over the country average.
Memory fans in United Kingdom are most concentrated in England (reach ~5M), Scotland (reach ~700K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Memory itself, the audience over-indexes on Wikipedia (2.66×), Volunteering (2.38×), Kitchen (1.62×), and Aldi (1.74×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Memory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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