A data profile of the people who buy, follow and care about Memory in Spain — modelled from more than twelve digital signal sources. Memory has an estimated audience of 2,278,461 people in Spain.
Memory has an estimated audience of 2,278,461 people in Spain. 67.8% are female, 32.2% are male, average age 46.5. Top brand affinities: Iberia (airline), WhatsApp, Satire, Genetics, Aldi.
Top brand affinities include Iberia (airline), WhatsApp, Satire, with strongest over-indexing on Iberia (airline) (2× the country average).
Demographically, the Memory audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Memory fan in Spain is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Memory profile in Spain.
67.8% are female, 32.2% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 46.5 |
| Estimated audience size | 2,278,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Memory audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 6.6% |
| Italy | 3.6% |
The strongest cross-interests of the Memory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 6.14× | ||
| 02 | Satire | Literature | 4.41× | ||
| 03 | Preventive healthcare | Health | 2.96× | ||
| 04 | Life extension | Health | 2.94× | ||
| 05 | Luck | Health | 2.76× | ||
| 06 | Refrigerator | Home & Garden | 2.74× | ||
| 07 | Political science | Business & Career | 2.72× | ||
| 08 | Genetics | Kids & Family | 2.56× | ||
| 09 | Ticketmaster | Travel & Leisure | 2.47× | ||
| 10 | Bookselling | Literature | 2.25× | ||
| 11 | Internet & Social Media | 2.09× | |||
| 12 | Iberia (airline) | Travel & Leisure | 2.00× | ||
| 13 | TripAdvisor | Travel & Leisure | 1.98× | ||
| 14 | Aldi | Shopping | 1.88× | ||
| 15 | Julio Iglesias | Music & Radio | 1.78× | ||
| 16 | Nonprofit organization | Politics & Society | 1.75× | ||
| 17 | Distilled beverage | Food & Beverages | 1.72× | ||
| 18 | Caixabank | Business & Career | 1.65× | ||
| 19 | Religion | Business & Career | 1.53× | ||
| 20 | Stradivarius | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.31× | |
| Individualism | JOY | 1.81× | |
| Spirituality | BALANCE | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.80× | |
| Design Affinity | PREMIUM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Memory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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