A data profile of the people who buy, follow and care about Memory in Brazil — modelled from more than twelve digital signal sources. Memory has an estimated audience of 3,605,895 people in Brazil.
Memory has an estimated audience of 3,605,895 people in Brazil. 74.2% are female, 25.8% are male, average age 42.5. Top brand affinities: Instagram, Rock music, Country music, Preta Gil, MSN.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (1.62× the country average).
Demographically, the Memory audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Tradition, Individualism.
The typical Memory fan in Brazil is more female, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Instagram.
The key figures that characterise the Memory profile in Brazil.
74.2% are female, 25.8% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 42.5 |
| Estimated audience size | 3,605,895 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Memory audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 6.6% |
| Italy | 3.6% |
The strongest cross-interests of the Memory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bossa nova | Music & Radio | 2.33× | ||
| 02 | MSN | News | 2.21× | ||
| 03 | Microwave oven | Home & Garden | 2.17× | ||
| 04 | Spanish language | Politics & Society | 2.08× | ||
| 05 | Public transport | Cars & Mobility | 1.94× | ||
| 06 | Enel | Home & Garden | 1.91× | ||
| 07 | Tradition | Politics & Society | 1.89× | ||
| 08 | Preta Gil | Music & Radio | 1.81× | ||
| 09 | Rock music | Music & Radio | 1.75× | ||
| 10 | Pop music | Music & Radio | 1.70× | ||
| 11 | Documentary movies | Movies & TV | 1.67× | ||
| 12 | Country music | Music & Radio | 1.66× | ||
| 13 | Internet & Social Media | 1.62× | |||
| 14 | Happiness | Health | 1.61× | ||
| 15 | Michael Jackson | Music & Radio | 1.61× | ||
| 16 | Hip hop music | Music & Radio | 1.60× | ||
| 17 | Medicine | Business & Career | 1.58× | ||
| 18 | Microsoft | Technology & Electronics | 1.56× | ||
| 19 | Soul music | Music & Radio | 1.55× | ||
| 20 | Jazz music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.89× | |
| Individualism | JOY | 1.71× | |
| Patriotism | CONSERVATISM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.55× | |
| Luxury Orientation | PREMIUM | 0.69× | |
| Design Affinity | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Memory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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