Documentary movies Audience in Brazil
Documentary movies has an estimated audience of 9,175,626 people in Brazil. 58.1% are female, 41.9% are male, average age 41.4. Top regions: São Paulo, Pernambuco, Minas Gerais. Top brand affinities: Preta Gil, Current events, Motherhood, Handicraft, Belém.
The average Documentary movies fan in Brazil is 41.4 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Pernambuco, Minas Gerais. Top brand affinities include Preta Gil, Current events, Motherhood, with strongest over-indexing on Preta Gil (1.56× the country average). Demographically, the Documentary movies audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Creativity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Documentary movies fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 41.4 |
| Estimated audience size | 9,175,626 |
Audience persona
The typical Documentary movies fan in Brazil is more female, around 41.4 years old, with strong Creativity tendencies and a notable affinity for Preta Gil.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 589,663 | 0.25× |
| Pernambuco | 492,963 | 1.17× |
| Minas Gerais | 428,139 | 0.45× |
| Rio de Janeiro | 417,210 | 0.49× |
| Pará | 410,978 | 1.37× |
| Rio Grande do Sul | 361,816 | 0.67× |
| Bahia | 360,365 | 0.6× |
| Ceará | 332,468 | 0.83× |
| Paraná | 328,100 | 0.59× |
| Santa Catarina | 328,078 | 0.78× |
| Goiás | 279,599 | 0.8× |
| Mato Grosso | 278,653 | 1.62× |
| Maranhão | 257,278 | 1.12× |
| Espírito Santo | 246,868 | 1.29× |
| Paraíba | 218,626 | 1.18× |
| Rio Grande do Norte | 200,321 | 1.31× |
| Amazonas | 190,790 | 1.2× |
| Federal District | 179,872 | 1.18× |
| Piauí | 172,985 | 1.36× |
| Mato Grosso do Sul | 152,953 | 1.14× |
| Alagoas | 131,423 | 0.98× |
| Sergipe | 124,619 | 1.3× |
| Acre | 84,514 | 2.65× |
| Roraima | 40,620 | 1.57× |
| Rondônia | 40,613 | 0.53× |
| Tocantins | 35,659 | 0.59× |
| Amapá | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Preta Gil | 1.56× | Music & Radio |
| Current events | 1.53× | Arts & Culture |
| Motherhood | 1.6× | Kids & Family |
| Handicraft | 1.58× | Home & Garden |
| Belém | 1.57× | Travel & Leisure |
| Constitution of Brazil | 1.6× | Politics & Society |
| Crochet | 1.88× | Home & Garden |
| Beauty salons | 1.53× | Beauty & Wellness |
| Ney Matogrosso | 2.18× | Music & Radio |
| Parent | 1.68× | Kids & Family |
| Infant | 1.51× | Kids & Family |
| Printing | 1.51× | Technology & Electronics |
| O Boticário | 1.59× | Shopping |
| Portugal | 1.52× | Travel & Leisure |
| Portuguese Empire | 1.54× | Politics & Society |
| 1.53× | Technology & Electronics | |
| Sewing | 1.71× | Home & Garden |
| Pedagogy | 1.63× | Kids & Family |
| God | 1.57× | Politics & Society |
| Supreme Federal Court | 1.6× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.33 |
| Tradition | CONSERVATISM | 1.25 |
| Need for Security | CONSERVATISM | 1.25 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Family Orientation | CONSERVATISM | 1.2 |
| Mindfulness | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
See Documentary movies audiences in other countries
- Documentary movies — Germany
- Documentary movies — United States
- Documentary movies — United Kingdom
- Documentary movies — France
- Documentary movies — Italy
- Documentary movies — Spain
- Documentary movies — Japan
- Documentary movies — South Korea
- Documentary movies — India
- Documentary movies — Canada
- Documentary movies — Mexico
More Movie genre audiences in Brazil
- Comedy movies (25,651,989)
- Action movies (14,808,545)
- Animated movies (13,385,572)
- Drama movies (12,967,971)
- Thriller movies (12,791,507)
Frequently asked questions
How many fans does Documentary movies have in Brazil?
Documentary movies has an estimated audience of 9,175,626 people in Brazil, concentrated in São Paulo and Pernambuco.
What is the gender split and age of Documentary movies fans?
58.1% of Documentary movies fans are female, 41.9% are male, with an average age of 41.4 years.
Which brands do Documentary movies fans like most?
Documentary movies fans show strongest brand affinity for Preta Gil (1.56×), Current events (1.53×), and Motherhood (1.6×) over the country average.
Where do Documentary movies fans live in Brazil?
Documentary movies fans in Brazil are most concentrated in São Paulo (reach 589,663), Pernambuco (reach 492,963), and Minas Gerais (reach 428,139). These three regions account for the largest share of the active audience.
What other brands do Documentary movies fans also like?
Beyond Documentary movies itself, the audience over-indexes on Current events (1.53×), Motherhood (1.6×), Handicraft (1.58×), and Belém (1.57×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.