A data profile of the people who buy, follow and care about Documentary movies in Brazil — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 9,175,626 people in Brazil.
The average Documentary movies fan in Brazil is 41.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Current events, Motherhood, Handicraft, with strongest over-indexing on Current events (1.53× the country average).
Demographically, the Documentary movies audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Documentary movies fan in Brazil is more female, around 41.4 years old, with strong Spirituality tendencies and a notable affinity for Current events.
The key figures that characterise the Documentary movies profile in Brazil.
58.1% are female, 41.9% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 41.4 |
| Estimated audience size | 9,175,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Documentary movies audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
Where the Documentary movies audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso | ~200K | 1.05× | |
| 02 | Pará | ~300K | 1.03× | |
| 03 | Acre | ~30K | 1.03× | |
| 04 | Pernambuco | ~400K | 1.02× | |
| 05 | Espírito Santo | ~200K | 1.02× | |
| 06 | Maranhão | ~200K | 1.01× | |
| 07 | Paraíba | ~200K | 1.01× | |
| 08 | Amazonas | ~200K | 1.01× | |
| 09 | Rio Grande do Norte | ~200K | 1.01× | |
| 10 | Federal District | ~200K | 1.01× | |
| 11 | Mato Grosso do Sul | ~100K | 1.01× | |
| 12 | Piauí | ~100K | 1.01× | |
| 13 | Sergipe | ~100K | 1.01× | |
| 14 | Roraima | ~30K | 1.01× | |
| 15 | Alagoas | ~100K | 1.00× | |
| 16 | Rondônia | ~80K | 1.00× | |
| 17 | Tocantins | ~60K | 1.00× | |
| 18 | Ceará | ~400K | 0.99× | |
| 19 | Goiás | ~300K | 0.99× | |
| 20 | Santa Catarina | ~400K | 0.98× | |
| 21 | Bahia | ~600K | 0.97× | |
| 22 | Rio Grande do Sul | ~500K | 0.97× | |
| 23 | Paraná | ~500K | 0.96× | |
| 24 | Minas Gerais | ~900K | 0.94× | |
| 25 | Rio de Janeiro | ~800K | 0.94× | |
| 26 | São Paulo | ~2M | 0.86× | |
| 27 | Amapá | 0.00× |
The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crochet | Home & Garden | 1.88× | ||
| 02 | Sewing | Home & Garden | 1.71× | ||
| 03 | Parent | Kids & Family | 1.68× | ||
| 04 | Environmental science | Business & Career | 1.65× | ||
| 05 | Pedagogy | Kids & Family | 1.63× | ||
| 06 | Motherhood | Kids & Family | 1.60× | ||
| 07 | Constitution of Brazil | Politics & Society | 1.60× | ||
| 08 | Supreme Federal Court | Politics & Society | 1.60× | ||
| 09 | O Boticário | Shopping | 1.59× | ||
| 10 | Handicraft | Home & Garden | 1.58× | ||
| 11 | Belém | Travel & Leisure | 1.57× | ||
| 12 | God | Politics & Society | 1.57× | ||
| 13 | Preta Gil | Music & Radio | 1.56× | ||
| 14 | Portuguese Empire | Politics & Society | 1.54× | ||
| 15 | Current events | Arts & Culture | 1.53× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.53× | ||
| 17 | Technology & Electronics | 1.53× | |||
| 18 | Portugal | Travel & Leisure | 1.52× | ||
| 19 | Infant | Kids & Family | 1.51× | ||
| 20 | Printing | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.46× | |
| Creativity | OPEN | 1.44× | |
| DIY Mentality | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.79× | |
| Risk Appetite | THRILL | 0.84× | |
| Career Orientation | POWER | 0.84× |
Documentary movies has an estimated audience of 9,175,626 people in Brazil, concentrated in São Paulo and Minas Gerais.
58.1% of Documentary movies fans are female, 41.9% are male, with an average age of 41.4 years.
Documentary movies fans show strongest brand affinity for Current events (1.53×), Motherhood (1.6×), and Handicraft (1.58×) over the country average.
Documentary movies fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~900K), and Rio de Janeiro (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Documentary movies itself, the audience over-indexes on Motherhood (1.6×), Handicraft (1.58×), Belém (1.57×), and Constitution of Brazil (1.6×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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