Motherhood Audience in Brazil
Motherhood has an estimated audience of 21,766,089 people in Brazil. 75.4% are female, 24.6% are male, average age 40.4. Top brand affinities: Polo Ralph Lauren, Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, Harry Potter.
Top brand affinities include Polo Ralph Lauren, Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, with strongest over-indexing on Polo Ralph Lauren (19.34× the country average). Demographically, the Motherhood audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, Need for Security.
Category: Kids & Family · Type: Topic
Demographics of Motherhood fans
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 40.4 |
| Estimated audience size | 21,766,089 |
Audience persona
The typical Motherhood fan in Brazil is more female, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 19.34× | Fashion & Accessoires |
| Sociedade Esportiva Palmeiras | 1.61× | Sports |
| Sport Club Corinthians Paulista | 1.81× | Sports |
| São Paulo FC | 1.7× | Sports |
| Harry Potter | 1.57× | Movies & TV |
| Neymar | 2.03× | Sports |
| Smart device | 6.38× | Technology & Electronics |
| Nature | 1.81× | Home & Garden |
| Sport Club Internacional | 1.73× | Sports |
| Family | 1.63× | Kids & Family |
| Sephora | 2.84× | Shopping |
| TikTok | 2.01× | Internet & Social Media |
| AliExpress | 2.29× | Shopping |
| Spotify | 2.04× | Internet & Social Media |
| Grêmio Foot-Ball Porto Alegrense | 1.85× | Sports |
| Lojas Renner | 2.5× | Fashion & Accessoires |
| X | 2.06× | Internet & Social Media |
| Fast food | 1.92× | Food & Beverages |
| Home Appliances | 1.95× | Home & Garden |
| Wine | 1.99× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.71 |
| Need for Security | CONSERVATISM | 1.64 |
| Price Sensitivity | PREMIUM | 1.54 |
| Tradition | CONSERVATISM | 1.51 |
| Design Affinity | PREMIUM | 1.49 |
| Creativity | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
See Motherhood audiences in other countries
More Kids & Family audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.