A data profile of the people who buy, follow and care about Tumblr in Brazil — modelled from more than twelve digital signal sources. Tumblr has an estimated audience of 5,724,922 people in Brazil.
The average Tumblr fan in Brazil is 33.1 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include X, Motherhood, Freeware, with strongest over-indexing on X (2.05× the country average).
Demographically, the Tumblr audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Tumblr fan in Brazil is more female, around 33.1 years old, with strong Creativity tendencies and a notable affinity for X.
The key figures that characterise the Tumblr profile in Brazil.
63.8% are female, 36.2% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 33.1 |
| Estimated audience size | 5,724,922 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Tumblr audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.5% |
| China | 8.3% |
| Brazil | 7.4% |
Where the Tumblr audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Norte | ~100K | 1.31× | |
| 02 | Paraíba | ~100K | 1.29× | |
| 03 | Ceará | ~300K | 1.27× | |
| 04 | Amapá | ~20K | 1.22× | |
| 05 | Rio Grande do Sul | ~400K | 1.21× | |
| 06 | Alagoas | ~100K | 1.19× | |
| 07 | Piauí | ~90K | 1.15× | |
| 08 | Pernambuco | ~300K | 1.12× | |
| 09 | Goiás | ~200K | 1.09× | |
| 10 | Pará | ~200K | 1.07× | |
| 11 | Paraná | ~400K | 1.05× | |
| 12 | Federal District | ~100K | 1.05× | |
| 13 | Amazonas | ~100K | 1.02× | |
| 14 | São Paulo | ~1.5M | 1.01× | |
| 15 | Maranhão | ~100K | 1.01× | |
| 16 | Rio de Janeiro | ~500K | 1.00× | |
| 17 | Rondônia | ~50K | 0.96× | |
| 18 | Mato Grosso do Sul | ~80K | 0.95× | |
| 19 | Sergipe | ~60K | 0.94× | |
| 20 | Santa Catarina | ~200K | 0.92× | |
| 21 | Bahia | ~300K | 0.87× | |
| 22 | Minas Gerais | ~500K | 0.81× | |
| 23 | Espírito Santo | ~90K | 0.74× | |
| 24 | Acre | ~10K | 0.74× | |
| 25 | Mato Grosso | ~80K | 0.72× | |
| 26 | Tocantins | ~30K | 0.70× | |
| 27 | Roraima | ~10K | 0.69× |
The strongest cross-interests of the Tumblr audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freeware | Technology & Electronics | 2.35× | ||
| 02 | X | Internet & Social Media | 2.05× | ||
| 03 | Manicure | Beauty & Wellness | 1.92× | ||
| 04 | Lindås | Travel & Leisure | 1.77× | ||
| 05 | Bikini | Fashion & Accessoires | 1.71× | ||
| 06 | Manicure & Pedicure | Beauty & Wellness | 1.66× | ||
| 07 | Eyebrow | Beauty & Wellness | 1.64× | ||
| 08 | Skirt | Fashion & Accessoires | 1.63× | ||
| 09 | Childbirth | Kids & Family | 1.62× | ||
| 10 | Sephora | Shopping | 1.61× | ||
| 11 | Shopee | Shopping | 1.58× | ||
| 12 | Beauty salons | Beauty & Wellness | 1.56× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.54× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.54× | ||
| 15 | Motherhood | Kids & Family | 1.53× | ||
| 16 | Infant | Kids & Family | 1.52× | ||
| 17 | Riachuelo | Shopping | 1.52× | ||
| 18 | Wholesale | Fashion & Accessoires | 1.51× | ||
| 19 | O Boticário | Shopping | 1.51× | ||
| 20 | Dresses | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.34× | |
| Extroversion | THRILL | 1.32× | |
| Spirituality | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.68× | |
| Early Adopter Mentality | POWER | 0.69× | |
| Indulgence | JOY | 0.78× |
Tumblr has an estimated audience of 5,724,922 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
63.8% of Tumblr fans are female, 36.2% are male, with an average age of 33.1 years.
Tumblr fans show strongest brand affinity for X (2.05×), Motherhood (1.53×), and Freeware (2.35×) over the country average.
Tumblr fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Tumblr itself, the audience over-indexes on Motherhood (1.53×), Freeware (2.35×), Beauty salons (1.56×), and Infant (1.52×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Tumblr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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