A data profile of the people who buy, follow and care about Motherhood in Italy — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 18,849,619 people in Italy.
Motherhood has an estimated audience of 18,849,619 people in Italy. 67.1% are female, 32.9% are male, average age 43.8. Top brand affinities: Volunteering, Confectionery, Coop, Genetics, Wikipedia.
Top brand affinities include Volunteering, Confectionery, Coop, with strongest over-indexing on Volunteering (1.84× the country average).
Demographically, the Motherhood audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Motherhood fan in Italy is more female, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Motherhood profile in Italy.
67.1% are female, 32.9% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 43.8 |
| Estimated audience size | 18,849,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Motherhood audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
The strongest cross-interests of the Motherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby food | Kids & Family | 3.14× | ||
| 02 | Breastfeeding | Kids & Family | 3.14× | ||
| 03 | Preschool | Kids & Family | 3.14× | ||
| 04 | Flower bouquet | Home & Garden | 2.01× | ||
| 05 | Rose | Home & Garden | 1.87× | ||
| 06 | Volunteering | Politics & Society | 1.84× | ||
| 07 | Child care | Kids & Family | 1.80× | ||
| 08 | Rice | Food & Beverages | 1.78× | ||
| 09 | Genetics | Kids & Family | 1.72× | ||
| 10 | Natural skin care | Beauty & Wellness | 1.72× | ||
| 11 | Doctor of Medicine | Business & Career | 1.72× | ||
| 12 | General practitioner | Health | 1.66× | ||
| 13 | Confectionery | Food & Beverages | 1.63× | ||
| 14 | Tableware | Food & Beverages | 1.63× | ||
| 15 | Wikipedia | Internet & Social Media | 1.62× | ||
| 16 | Deal of the day | Shopping | 1.62× | ||
| 17 | Coop | Food & Beverages | 1.59× | ||
| 18 | Swarovski | Fashion & Accessoires | 1.57× | ||
| 19 | Hair coloring | Beauty & Wellness | 1.55× | ||
| 20 | Artificial nails | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| Family Orientation | CONSERVATISM | 1.31× | |
| Spirituality | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.90× | |
| Sports Activity | POWER | 0.91× | |
| Risk Appetite | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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