Motherhood Audience in Italy

Motherhood has an estimated audience of 18,849,619 people in Italy. 67.1% are female, 32.9% are male, average age 43.8. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Same-sex marriage.

Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Motherhood audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Indulgence, Family Orientation.

Category: Kids & Family · Type: Topic

Demographics of Motherhood fans

Demographic split for Motherhood audience in Italy
MetricValue
Female67.1%
Male32.9%
Average age43.8
Estimated audience size18,849,619

Audience persona

The typical Motherhood fan in Italy is more female, around 43.8 years old, with strong Indulgence tendencies and a notable affinity for Wine bar.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motherhood audience
BrandAffinityCategory
Wine bar18.05×Food & Beverages
Crystal healing15.15×Health
Miniskirt14.66×Fashion & Accessoires
Wine cocktail21.28×Food & Beverages
Same-sex marriage14.12×Kids & Family
Oncology9.03×Health
Charm bracelet7.39×Fashion & Accessoires
Instant messaging2.73×Internet & Social Media
Ethanol5.3×Health
Natural skin care2.82×Beauty & Wellness
Expert (company)2.89×Shopping
CARE (relief agency)9.79×Politics & Society
Dry cleaning11.65×Home & Garden
Slovenia2.19×Travel & Leisure
Google Maps1.81×Internet & Social Media
Bars1.51×Travel & Leisure
Deal of the day2.11×Shopping
Politics of China13.34×Politics & Society
General practitioner2.55×Health
Personal protective equipment4.72×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motherhood audience
TraitClusterScore
IndulgenceJOY1.28
Family OrientationCONSERVATISM1.04
CreativityOPEN0.99
Social Media UsageJOY0.98
Pet OwnershipJOY0.96
Price SensitivityPREMIUM0.96

Worldwide distribution

Worldwide audience distribution share by country for Motherhood
CountryShare
United States20.8%
Brazil5.0%
Japan4.8%

See Motherhood audiences in other countries

More Kids & Family audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.