Motherhood Audience in Germany
Motherhood has an estimated audience of 9,991,718 people in Germany. 73.0% are female, 27.0% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Stradivarius, Škoda Kodiaq, Home Delivery.
The average Motherhood fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Stradivarius, with strongest over-indexing on Rossmann (1.6× the country average). Demographically, the Motherhood audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Motherhood fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 38.3 |
| Estimated audience size | 9,991,718 |
Audience persona
The typical Motherhood fan in Germany is more female, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,384,520 | 1.09× |
| Bayern | 1,868,473 | 1.16× |
| Baden-Württemberg | 1,562,232 | 1.15× |
| Niedersachsen | 1,008,885 | 1.04× |
| Hessen | 866,308 | 1.14× |
| Berlin | 631,062 | 1.41× |
| Rheinland-Pfalz | 535,787 | 1.07× |
| Schleswig-Holstein | 372,164 | 1.04× |
| Sachsen | 367,094 | 0.75× |
| Brandenburg | 277,920 | 0.9× |
| Hamburg | 275,808 | 1.22× |
| Thüringen | 195,239 | 0.77× |
| Sachsen-Anhalt | 189,615 | 0.73× |
| Mecklenburg-Vorpommern | 139,619 | 0.73× |
| Saarland | 96,385 | 0.79× |
| Bremen | 87,020 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.6× | Shopping |
| Home Office | 1.69× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.43× | Cars & Mobility |
| Home Delivery | 2.07× | Food & Beverages |
| Corfu (regional unit) | 2.21× | Travel & Leisure |
| Cachorro | 1.81× | Pets & Animals |
| Keeper (password manager) | 2.06× | Technology & Electronics |
| Volvo V60 | 2.17× | Cars & Mobility |
| Ipekyol | 1.88× | Shopping |
| The Hunt (2012 film) | 1.99× | Movies & TV |
| Theocracy | 4.31× | Music & Radio |
| Pantsuit | 2.77× | Fashion & Accessoires |
| Zagreb | 1.61× | Travel & Leisure |
| Gloria | 1.9× | Music & Radio |
| Hemnet | 2.01× | Home & Garden |
| Homesteading | 2.43× | Home & Garden |
| Coworking | 1.53× | Business & Career |
| Huck (magazine) | 3.56× | Internet & Social Media |
| Gender-neutral language | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.33 |
| Indulgence | JOY | 1.26 |
| Creativity | OPEN | 1.16 |
| Sports Activity | POWER | 1.16 |
| Design Affinity | PREMIUM | 1.15 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
See Motherhood audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Motherhood have in Germany?
Motherhood has an estimated audience of 9,991,718 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motherhood fans?
73.0% of Motherhood fans are female, 27.0% are male, with an average age of 38.3 years.
Which brands do Motherhood fans like most?
Motherhood fans show strongest brand affinity for Rossmann (1.6×), Home Office (1.69×), and Stradivarius (1.97×) over the country average.
Where do Motherhood fans live in Germany?
Motherhood fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,384,520), Bayern (reach 1,868,473), and Baden-Württemberg (reach 1,562,232). These three regions account for the largest share of the active audience.
What other brands do Motherhood fans also like?
Beyond Motherhood itself, the audience over-indexes on Home Office (1.69×), Stradivarius (1.97×), Škoda Kodiaq (2.43×), and Home Delivery (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.