Motherhood Audience in Germany
Motherhood has an estimated audience of 9,991,718 people in Germany. 73.0% are female, 27.0% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Family, Baby food, Pets, Self care.
The average Motherhood fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Family, Baby food, with strongest over-indexing on Tagesschau (2.39× the country average). Demographically, the Motherhood audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Motherhood fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 38.3 |
| Estimated audience size | 9,991,718 |
Audience persona
The typical Motherhood fan in Germany is more female, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,384,520 | 1.09× |
| Bayern | 1,868,473 | 1.16× |
| Baden-Württemberg | 1,562,232 | 1.15× |
| Niedersachsen | 1,008,885 | 1.04× |
| Hessen | 866,308 | 1.14× |
| Berlin | 631,062 | 1.41× |
| Rheinland-Pfalz | 535,787 | 1.07× |
| Schleswig-Holstein | 372,164 | 1.04× |
| Sachsen | 367,094 | 0.75× |
| Brandenburg | 277,920 | 0.9× |
| Hamburg | 275,808 | 1.22× |
| Thüringen | 195,239 | 0.77× |
| Sachsen-Anhalt | 189,615 | 0.73× |
| Mecklenburg-Vorpommern | 139,619 | 0.73× |
| Saarland | 96,385 | 0.79× |
| Bremen | 87,020 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.39× | Movies & TV |
| Family | 2.22× | Kids & Family |
| Baby food | 3.53× | Kids & Family |
| Pets | 1.67× | Pets & Animals |
| Self care | 2.88× | Health |
| Vacations | 2.31× | Travel & Leisure |
| Hygiene | 2.49× | Beauty & Wellness |
| Hairstyle | 2.36× | Beauty & Wellness |
| Automobiles | 1.55× | Cars & Mobility |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Spiegel Online | 1.51× | News |
| German language | 1.97× | Politics & Society |
| Stuttgart | 2.23× | Travel & Leisure |
| Gala | 1.63× | News |
| Netto Marken-Discount | 1.52× | Shopping |
| Western Union | 2.71× | Business & Career |
| Rossmann | 1.61× | Shopping |
| Child development | 2.27× | Business & Career |
| Unter Uns | 4.18× | Movies & TV |
| Storm of Love | 2.33× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.33 |
| Indulgence | JOY | 1.26 |
| Creativity | OPEN | 1.16 |
| Sports Activity | POWER | 1.16 |
| Design Affinity | PREMIUM | 1.15 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
See Motherhood audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Motherhood have in Germany?
Motherhood has an estimated audience of 9,991,718 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motherhood fans?
73.0% of Motherhood fans are female, 27.0% are male, with an average age of 38.3 years.
Which brands do Motherhood fans like most?
Motherhood fans show strongest brand affinity for Tagesschau (2.39×), Family (2.22×), and Baby food (3.53×) over the country average.
Where do Motherhood fans live in Germany?
Motherhood fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,384,520), Bayern (reach 1,868,473), and Baden-Württemberg (reach 1,562,232). These three regions account for the largest share of the active audience.
What other brands do Motherhood fans also like?
Beyond Motherhood itself, the audience over-indexes on Family (2.22×), Baby food (3.53×), Pets (1.67×), and Self care (2.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.