A data profile of the people who buy, follow and care about Motherhood in India — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 14,679,122 people in India.
Motherhood has an estimated audience of 14,679,122 people in India. 36.3% are female, 63.7% are male, average age 33.3. Top brand affinities: Family, Weddings, Desserts, Spas, Instant messaging.
Top brand affinities include Family, Weddings, Desserts, with strongest over-indexing on Family (2.2× the country average).
Demographically, the Motherhood audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Family Orientation, Extroversion.
The typical Motherhood fan in India is more male, around 33.3 years old, with strong Family Orientation tendencies and a notable affinity for Family.
The key figures that characterise the Motherhood profile in India.
36.3% are female, 63.7% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 33.3 |
| Estimated audience size | 14,679,122 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 33% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Motherhood audience comes from India.
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
The strongest cross-interests of the Motherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kindergarten | Kids & Family | 2.49× | ||
| 02 | Volunteering | Politics & Society | 2.26× | ||
| 03 | Desserts | Food & Beverages | 2.21× | ||
| 04 | Family | Kids & Family | 2.20× | ||
| 05 | Fast food restaurants | Food & Beverages | 2.17× | ||
| 06 | Toys | Games | 2.01× | ||
| 07 | Drawing | Home & Garden | 2.00× | ||
| 08 | Sunglasses | Fashion & Accessoires | 1.97× | ||
| 09 | Spas | Beauty & Wellness | 1.93× | ||
| 10 | Social media marketing | Business & Career | 1.93× | ||
| 11 | Videography | Internet & Social Media | 1.87× | ||
| 12 | Tattoos | Fashion & Accessoires | 1.85× | ||
| 13 | Bars | Travel & Leisure | 1.78× | ||
| 14 | Weddings | Kids & Family | 1.67× | ||
| 15 | Vacations | Travel & Leisure | 1.62× | ||
| 16 | Dogs | Pets & Animals | 1.59× | ||
| 17 | Bracelet | Fashion & Accessoires | 1.59× | ||
| 18 | Concerts | Music & Radio | 1.54× | ||
| 19 | Psychology | Business & Career | 1.52× | ||
| 20 | Instant messaging | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.40× | |
| Extroversion | THRILL | 1.38× | |
| Career Orientation | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Luxury Orientation | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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