A data profile of the people who buy, follow and care about Motherhood in Norway — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 1,078,511 people in Norway.
Motherhood has an estimated audience of 1,078,511 people in Norway. 71.8% are female, 28.2% are male, average age 43.9. Top brand affinities: Family, Kindergarten, Toys, Hair products, Dogs.
Top brand affinities include Family, Kindergarten, Toys, with strongest over-indexing on Family (1.56× the country average).
Demographically, the Motherhood audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Motherhood fan in Norway is more female, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Family.
The key figures that characterise the Motherhood profile in Norway.
71.8% are female, 28.2% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 43.9 |
| Estimated audience size | 1,078,511 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Motherhood audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
The strongest cross-interests of the Motherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kindergarten | Kids & Family | 2.37× | ||
| 02 | Toys | Games | 2.10× | ||
| 03 | Tattoos | Fashion & Accessoires | 1.86× | ||
| 04 | Spar (retailer) | Shopping | 1.85× | ||
| 05 | Drawing | Home & Garden | 1.84× | ||
| 06 | Lindex | Fashion & Accessoires | 1.83× | ||
| 07 | Fiction books | Literature | 1.83× | ||
| 08 | Hair products | Beauty & Wellness | 1.81× | ||
| 09 | Hairstyle | Beauty & Wellness | 1.80× | ||
| 10 | Sunglasses | Fashion & Accessoires | 1.78× | ||
| 11 | Cruises | Travel & Leisure | 1.69× | ||
| 12 | Spas | Beauty & Wellness | 1.67× | ||
| 13 | Desserts | Food & Beverages | 1.67× | ||
| 14 | Pizza | Food & Beverages | 1.64× | ||
| 15 | Happiness | Health | 1.58× | ||
| 16 | Psychology | Business & Career | 1.57× | ||
| 17 | Family | Kids & Family | 1.56× | ||
| 18 | Modern architecture | Arts & Culture | 1.56× | ||
| 19 | Dogs | Pets & Animals | 1.54× | ||
| 20 | Education | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.54× | |
| Extroversion | THRILL | 1.49× | |
| Mindfulness | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.95× | |
| Healthy Lifestyle | BALANCE | 1.01× | |
| Early Adopter Mentality | POWER | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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