A data profile of the people who buy, follow and care about Psychology in Norway — modelled from more than twelve digital signal sources. Psychology has an estimated audience of 1,280,924 people in Norway.
Psychology has an estimated audience of 1,280,924 people in Norway. 68.8% are female, 31.2% are male, average age 45.7. Top brand affinities: NRK, Happiness, School, Gold-filled jewelry, Personal development.
Top brand affinities include NRK, Happiness, School, with strongest over-indexing on NRK (1.94× the country average).
Demographically, the Psychology audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Psychology fan in Norway is more female, around 45.7 years old, with strong Travelling tendencies and a notable affinity for NRK.
The key figures that characterise the Psychology profile in Norway.
68.8% are female, 31.2% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 45.7 |
| Estimated audience size | 1,280,924 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Psychology audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 6.0% |
| Italy | 5.3% |
The strongest cross-interests of the Psychology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gold-filled jewelry | Fashion & Accessoires | 5.22× | ||
| 02 | Old-time music | Music & Radio | 4.79× | ||
| 03 | Log house | Home & Garden | 4.17× | ||
| 04 | Self-knowledge (psychology) | Health | 3.78× | ||
| 05 | School | Kids & Family | 2.85× | ||
| 06 | Nursing | Business & Career | 2.75× | ||
| 07 | Personal development | Business & Career | 2.73× | ||
| 08 | Happiness | Health | 2.61× | ||
| 09 | Medicine | Business & Career | 2.41× | ||
| 10 | Quality of life | Health | 2.36× | ||
| 11 | NRK | Movies & TV | 1.94× | ||
| 12 | Books | Literature | 1.71× | ||
| 13 | Education | Business & Career | 1.69× | ||
| 14 | Child | Kids & Family | 1.59× | ||
| 15 | Family | Kids & Family | 1.55× | ||
| 16 | Politics and social issues | Politics & Society | 1.52× | ||
| 17 | House | Home & Garden | 1.52× | ||
| 18 | Furniture | Home & Garden | 1.52× | ||
| 19 | Hotels | Travel & Leisure | 1.51× | ||
| 20 | Oslo | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.54× | |
| Early Adopter Mentality | POWER | 0.91× | |
| Social Media Usage | JOY | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Social Media Usage | JOY | 0.66× | |
| Early Adopter Mentality | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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