A data profile of the people who buy, follow and care about House in Norway — modelled from more than twelve digital signal sources. House has an estimated audience of 2,218,489 people in Norway.
House has an estimated audience of 2,218,489 people in Norway. 56.0% are female, 44.0% are male, average age 48.3. Top brand affinities: Shopping, Apartment, Family, Nature, JYSK.
Top brand affinities include Shopping, Apartment, Family, with strongest over-indexing on Shopping (1.53× the country average).
Demographically, the House audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical House fan in Norway is more female, around 48.3 years old, with strong Quality Awareness tendencies and a notable affinity for Shopping.
The key figures that characterise the House profile in Norway.
56.0% are female, 44.0% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 48.3 |
| Estimated audience size | 2,218,489 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide House audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apartment | Business & Career | 2.01× | ||
| 02 | Spar (retailer) | Shopping | 1.89× | ||
| 03 | Vacations | Travel & Leisure | 1.67× | ||
| 04 | Dinner | Food & Beverages | 1.67× | ||
| 05 | Intersport | Shopping | 1.67× | ||
| 06 | Pizza | Food & Beverages | 1.66× | ||
| 07 | JYSK | Home & Garden | 1.65× | ||
| 08 | Hairstyle | Beauty & Wellness | 1.62× | ||
| 09 | Island | Travel & Leisure | 1.61× | ||
| 10 | Facebook Messenger | Internet & Social Media | 1.58× | ||
| 11 | Nature | Home & Garden | 1.57× | ||
| 12 | Desserts | Food & Beverages | 1.57× | ||
| 13 | Drawing | Home & Garden | 1.56× | ||
| 14 | Family | Kids & Family | 1.55× | ||
| 15 | Foodie | Food & Beverages | 1.55× | ||
| 16 | Toys | Games | 1.54× | ||
| 17 | Shopping | Shopping | 1.53× | ||
| 18 | Flower | Home & Garden | 1.53× | ||
| 19 | Psychology | Business & Career | 1.52× | ||
| 20 | Crochet | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.35× | |
| Indulgence | JOY | 1.30× | |
| Family Orientation | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.97× | |
| Spirituality | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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