A data profile of the people who buy, follow and care about Foodie in Norway — modelled from more than twelve digital signal sources. Foodie has an estimated audience of 656,675 people in Norway.
Foodie has an estimated audience of 656,675 people in Norway. 62.3% are female, 37.7% are male, average age 47.0. Top brand affinities: Dinner, Eating, NRK, Local food, Beauty.
Top brand affinities include Dinner, Eating, NRK, with strongest over-indexing on Dinner (3.09× the country average).
Demographically, the Foodie audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Foodie fan in Norway is more female, around 47.0 years old, with strong Travelling tendencies and a notable affinity for Dinner.
The key figures that characterise the Foodie profile in Norway.
62.3% are female, 37.7% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 47.0 |
| Estimated audience size | 656,675 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 42% |
of the worldwide Foodie audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 7.6% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Foodie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dinner | Food & Beverages | 3.09× | ||
| 02 | Local food | Food & Beverages | 2.97× | ||
| 03 | Eating | Food & Beverages | 2.72× | ||
| 04 | Desserts | Food & Beverages | 2.19× | ||
| 05 | Nordea | Business & Career | 2.13× | ||
| 06 | Kitchen | Home & Garden | 1.78× | ||
| 07 | Recipes | Food & Beverages | 1.71× | ||
| 08 | Hotels | Travel & Leisure | 1.63× | ||
| 09 | Cooking | Food & Beverages | 1.61× | ||
| 10 | Restaurants | Food & Beverages | 1.57× | ||
| 11 | Camping | Travel & Leisure | 1.56× | ||
| 12 | House | Home & Garden | 1.55× | ||
| 13 | Beauty | Beauty & Wellness | 1.54× | ||
| 14 | Oslo | Travel & Leisure | 1.54× | ||
| 15 | NRK | Movies & TV | 1.53× | ||
| 16 | Family | Kids & Family | 1.53× | ||
| 17 | Furniture | Home & Garden | 1.53× | ||
| 18 | Home improvement | Home & Garden | 1.52× | ||
| 19 | Nature | Home & Garden | 1.51× | ||
| 20 | Shoes | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.17× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Social Media Usage | JOY | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Social Media Usage | JOY | 0.82× | |
| Early Adopter Mentality | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Foodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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