A data profile of the people who buy, follow and care about Foodie in Netherlands — modelled from more than twelve digital signal sources. Foodie has an estimated audience of 2,009,111 people in Netherlands.
The average Foodie fan in Netherlands is 45.0 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Jumbo (supermarket), Max Verstappen, Instagram, with strongest over-indexing on Jumbo (supermarket) (2.05× the country average).
Demographically, the Foodie audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Travelling, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Foodie fan in Netherlands is more female, around 45.0 years old, with strong Travelling tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Foodie profile in Netherlands.
61.9% are female, 38.1% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 45.0 |
| Estimated audience size | 2,009,111 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Foodie audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 7.6% |
| United Kingdom | 4.9% |
Where the Foodie audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~400K | 1.38× | |
| 02 | Flevoland | ~70K | 1.25× | |
| 03 | Zuid-Holland | ~500K | 1.11× | |
| 04 | Limburg | ~100K | 1.09× | |
| 05 | Gelderland | ~300K | 1.05× | |
| 06 | North Holland | ~400K | 0.99× | |
| 07 | Zeeland | ~40K | 0.98× | |
| 08 | Drenthe | ~60K | 0.94× | |
| 09 | Overijssel | ~100K | 0.90× | |
| 10 | Utrecht | ~100K | 0.88× | |
| 11 | Friesland | ~60K | 0.84× | |
| 12 | Groningen | ~60K | 0.81× |
The strongest cross-interests of the Foodie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local food | Food & Beverages | 3.10× | ||
| 02 | Jumbo (supermarket) | Shopping | 2.05× | ||
| 03 | Etos | Health | 1.97× | ||
| 04 | Hotels | Travel & Leisure | 1.75× | ||
| 05 | Cooking | Food & Beverages | 1.72× | ||
| 06 | Family | Kids & Family | 1.72× | ||
| 07 | Dutch language | Politics & Society | 1.70× | ||
| 08 | Physical exercise | Sports | 1.62× | ||
| 09 | Beauty | Beauty & Wellness | 1.60× | ||
| 10 | Business | Business & Career | 1.60× | ||
| 11 | Photography | Arts & Culture | 1.60× | ||
| 12 | Internet & Social Media | 1.60× | |||
| 13 | Soccer | Sports | 1.59× | ||
| 14 | Current events | Arts & Culture | 1.59× | ||
| 15 | Internet & Social Media | 1.57× | |||
| 16 | Magazines | Literature | 1.57× | ||
| 17 | Max Verstappen | Sports | 1.55× | ||
| 18 | Fitness and wellness | Sports | 1.55× | ||
| 19 | YouTube | Movies & TV | 1.54× | ||
| 20 | Design | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.42× | |
| Price Sensitivity | PREMIUM | 1.26× | |
| Healthy Lifestyle | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Sustainability | BALANCE | 0.83× | |
| Individualism | JOY | 0.88× |
Foodie has an estimated audience of 2,009,111 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
61.9% of Foodie fans are female, 38.1% are male, with an average age of 45.0 years.
Foodie fans show strongest brand affinity for Jumbo (supermarket) (2.05×), Max Verstappen (1.55×), and Instagram (1.57×) over the country average.
Foodie fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Brabant (reach ~400K), and North Holland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Foodie itself, the audience over-indexes on Max Verstappen (1.55×), Instagram (1.57×), YouTube (1.54×), and Dutch language (1.7×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Foodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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