A data profile of the people who buy, follow and care about Cooking in Norway — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 2,303,744 people in Norway.
Cooking has an estimated audience of 2,303,744 people in Norway. 62.0% are female, 38.0% are male, average age 46.8. Top brand affinities: Cough, Macaroni, Janitor, Chili con carne, Cif.
Top brand affinities include Cough, Macaroni, Janitor, with strongest over-indexing on Cough (1.6× the country average).
Demographically, the Cooking audience skews more female with an average age of 46.8, and over-indexes on personality traits such as DIY Mentality, Creativity.
The typical Cooking fan in Norway is more female, around 46.8 years old, with strong DIY Mentality tendencies and a notable affinity for Cough.
The key figures that characterise the Cooking profile in Norway.
62.0% are female, 38.0% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 46.8 |
| Estimated audience size | 2,303,744 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Cooking audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
The strongest cross-interests of the Cooking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cif | Home & Garden | 1.69× | ||
| 02 | Cough | Health | 1.60× | ||
| 03 | Janitor | Home & Garden | 1.60× | ||
| 04 | Macaroni | Food & Beverages | 1.55× | ||
| 05 | Tiramisu | Food & Beverages | 1.54× | ||
| 06 | Chili con carne | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.06× | |
| Creativity | OPEN | 0.99× | |
| Indulgence | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.62× | |
| Patriotism | CONSERVATISM | 0.63× | |
| Risk Appetite | THRILL | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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