Rascasse Audience Intelligence

Cooking Audience in Portugal

A data profile of the people who buy, follow and care about Cooking in Portugal — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 5,138,370 people in Portugal.

#26among Lifestyle cluster in Portugal#34among Topic in Portugal#7in Food & Beverages

The average Cooking fan in Portugal is 46.2 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Demographically, the Cooking audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Creativity, Spirituality.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Cooking profile in Portugal.

Audience size
5.1M
in Portugal
Gender
61.7%♀
38.3% male
Age
46.2
average years
Country rank
#64
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cooking fans

61.7% are female, 38.3% are male, average age 46.2.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Cooking audience in Portugal
MetricValue
Female61.7%
Male38.3%
Average age46.2
Estimated audience size5,138,370
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Cooking audience in Portugal
Age bracketShare%
16-197%
20-2913%
30-3918%
40-4926%
50+36%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Cooking audience comes from Portugal.

Worldwide audience distribution share by country for Cooking
CountryShare
United States20.2%
Japan4.6%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cooking audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Cooking fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~2.5M2.10×
02Setúbal District~800K1.36×
03Porto District~1.5M1.27×
04Santarém District~300K1.27×
05Faro District~400K1.18×
06Braga District~500K1.06×
07Aveiro District~400K1.06×
08Leiria District~300K1.06×
09Coimbra District~300K1.04×
10Viana do Castelo District~100K1.03×
11Castelo Branco District~90K0.96×
12Viseu District~200K0.95×
13Vila Real District~90K0.95×
14Évora District~90K0.95×
15Beja District~80K0.95×
16Guarda District~60K0.95×
17Bragança District~60K0.95×
18Portalegre District~50K0.95×
19Madeira~100K0.94×
20Azores~100K0.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cooking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cooking audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.00×
SpiritualityBALANCE0.88×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cooking audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.62×
PatriotismCONSERVATISM0.62×
Early Adopter MentalityPOWER0.63×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Portugal

See Cooking audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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