A data profile of the people who buy, follow and care about Cooking in Belgium — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 4,776,266 people in Belgium.
Cooking has an estimated audience of 4,776,266 people in Belgium. 59.2% are female, 40.8% are male, average age 45.0. Top brand affinities: Gourmet Foods, Wischmopp, My Jewellery, Bulthaup, Haier.
Top brand affinities include Gourmet Foods, Wischmopp, My Jewellery, with strongest over-indexing on Gourmet Foods (1.8× the country average).
Demographically, the Cooking audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Cooking fan in Belgium is more female, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Gourmet Foods.
The key figures that characterise the Cooking profile in Belgium.
59.2% are female, 40.8% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 45.0 |
| Estimated audience size | 4,776,266 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Cooking audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
The strongest cross-interests of the Cooking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bulthaup | Home & Garden | 2.08× | ||
| 02 | Haier | Home & Garden | 2.08× | ||
| 03 | Wischmopp | Home & Garden | 1.82× | ||
| 04 | Gourmet Foods | Food & Beverages | 1.80× | ||
| 05 | Fressnapf | Shopping | 1.78× | ||
| 06 | Occupation Double | Movies & TV | 1.67× | ||
| 07 | Tempur-Pedic | Home & Garden | 1.65× | ||
| 08 | My Jewellery | Shopping | 1.64× | ||
| 09 | Mulch | Home & Garden | 1.61× | ||
| 10 | Radio Veronica | Music & Radio | 1.58× | ||
| 11 | Cannelloni | Food & Beverages | 1.57× | ||
| 12 | Le Meilleur Pâtissier | Movies & TV | 1.55× | ||
| 13 | Midi Libre | News | 1.54× | ||
| 14 | All Saints (group) | Music & Radio | 1.52× | ||
| 15 | Petite size | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.13× | |
| Indulgence | JOY | 1.06× | |
| DIY Mentality | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Risk Appetite | THRILL | 0.61× | |
| Urban Lifestyle | OPEN | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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