A data profile of the people who buy, follow and care about Cooking in Denmark — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 2,828,413 people in Denmark.
Cooking has an estimated audience of 2,828,413 people in Denmark. 59.1% are female, 40.9% are male, average age 46.6. Top brand affinities: Decoration, Microwave oven, Kitchen utensil, Children's music, COS.
Top brand affinities include Decoration, Microwave oven, Kitchen utensil, with strongest over-indexing on Decoration (1.54× the country average).
Demographically, the Cooking audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Cooking fan in Denmark is more female, around 46.6 years old, with strong Indulgence tendencies and a notable affinity for Decoration.
The key figures that characterise the Cooking profile in Denmark.
59.1% are female, 40.9% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 46.6 |
| Estimated audience size | 2,828,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Cooking audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
The strongest cross-interests of the Cooking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nena | Music & Radio | 2.13× | ||
| 02 | Tablecloth | Home & Garden | 2.05× | ||
| 03 | Microwave oven | Home & Garden | 1.80× | ||
| 04 | Sports bra | Fashion & Accessoires | 1.78× | ||
| 05 | Food processing | Food & Beverages | 1.75× | ||
| 06 | Nightlight | Travel & Leisure | 1.75× | ||
| 07 | Home Delivery | Food & Beverages | 1.74× | ||
| 08 | Personal protective equipment | Cars & Mobility | 1.73× | ||
| 09 | Kitchen utensil | Home & Garden | 1.71× | ||
| 10 | Children's music | Music & Radio | 1.71× | ||
| 11 | Educational toy | Kids & Family | 1.71× | ||
| 12 | COS | Shopping | 1.65× | ||
| 13 | Hugh Grant | Movies & TV | 1.65× | ||
| 14 | Richard Gere | Movies & TV | 1.61× | ||
| 15 | Fundraising | Business & Career | 1.60× | ||
| 16 | Hiking boot | Fashion & Accessoires | 1.58× | ||
| 17 | Draught beer | Food & Beverages | 1.58× | ||
| 18 | Picture book | Literature | 1.56× | ||
| 19 | Home shopping | Shopping | 1.55× | ||
| 20 | Decoration | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.10× | |
| Quality Awareness | PREMIUM | 1.05× | |
| Convenience Orientation | PREMIUM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Social Media Usage | JOY | 0.75× | |
| Spirituality | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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