A data profile of the people who buy, follow and care about Cooking in Ireland — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 1,914,993 people in Ireland.
Cooking has an estimated audience of 1,914,993 people in Ireland. 62.6% are female, 37.4% are male, average age 41.2.
Demographically, the Cooking audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Creativity, Mindfulness.
The key figures that characterise the Cooking profile in Ireland.
62.6% are female, 37.4% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 41.2 |
| Estimated audience size | 1,914,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Cooking audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.96× | |
| Mindfulness | BALANCE | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Early Adopter Mentality | POWER | 0.72× | |
| Risk Appetite | THRILL | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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