A data profile of the people who buy, follow and care about Cooking in Finland — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 1,926,812 people in Finland.
Cooking has an estimated audience of 1,926,812 people in Finland. 64.9% are female, 35.1% are male, average age 46.0.
Demographically, the Cooking audience skews more female with an average age of 46.0, and over-indexes on personality traits such as DIY Mentality, Creativity.
The key figures that characterise the Cooking profile in Finland.
64.9% are female, 35.1% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 46.0 |
| Estimated audience size | 1,926,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Cooking audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.96× | |
| Creativity | OPEN | 0.91× | |
| Need for Security | CONSERVATISM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Early Adopter Mentality | POWER | 0.58× | |
| Individualism | JOY | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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