A data profile of the people who buy, follow and care about Kitchen in Norway — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 1,764,778 people in Norway.
Kitchen has an estimated audience of 1,764,778 people in Norway. 63.4% are female, 36.6% are male, average age 48.0. Top brand affinities: IKEA, Biltema, Norsk Tipping, Norway, Facebook.
Top brand affinities include IKEA, Biltema, Norsk Tipping, with strongest over-indexing on IKEA (1.71× the country average).
Demographically, the Kitchen audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Kitchen fan in Norway is more female, around 48.0 years old, with strong Social Media Usage tendencies and a notable affinity for IKEA.
The key figures that characterise the Kitchen profile in Norway.
63.4% are female, 36.6% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 48.0 |
| Estimated audience size | 1,764,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Kitchen audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Kitchen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bathroom | Home & Garden | 2.34× | ||
| 02 | Hotels | Travel & Leisure | 1.74× | ||
| 03 | Apartment | Business & Career | 1.74× | ||
| 04 | IKEA | Home & Garden | 1.71× | ||
| 05 | Renovation | Home & Garden | 1.69× | ||
| 06 | Scandinavia | Travel & Leisure | 1.62× | ||
| 07 | Biltema | Business & Career | 1.57× | ||
| 08 | Norway | Travel & Leisure | 1.57× | ||
| 09 | Dogs | Pets & Animals | 1.57× | ||
| 10 | Architecture | Business & Career | 1.57× | ||
| 11 | Oslo | Travel & Leisure | 1.56× | ||
| 12 | Nordic countries | Travel & Leisure | 1.56× | ||
| 13 | Leisure | Travel & Leisure | 1.56× | ||
| 14 | Recipes | Food & Beverages | 1.56× | ||
| 15 | Internet & Social Media | 1.55× | |||
| 16 | Norsk Tipping | Games | 1.54× | ||
| 17 | Shoes | Fashion & Accessoires | 1.54× | ||
| 18 | Culture | Literature | 1.54× | ||
| 19 | Mobile phones | Technology & Electronics | 1.51× | ||
| 20 | Social network | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.59× | |
| Travelling | THRILL | 0.59× | |
| Patriotism | CONSERVATISM | 0.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.16× | |
| Patriotism | CONSERVATISM | 0.38× | |
| Social Media Usage | JOY | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.