A data profile of the people who buy, follow and care about Kitchen in Denmark — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 2,332,209 people in Denmark.
Kitchen has an estimated audience of 2,332,209 people in Denmark. 58.6% are female, 41.4% are male, average age 47.7. Top brand affinities: Hotels, Bathroom, Bed, Refrigerator, Countertop.
Top brand affinities include Hotels, Bathroom, Bed, with strongest over-indexing on Hotels (1.53× the country average).
Demographically, the Kitchen audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Kitchen fan in Denmark is more female, around 47.7 years old, with strong Social Media Usage tendencies and a notable affinity for Hotels.
The key figures that characterise the Kitchen profile in Denmark.
58.6% are female, 41.4% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 47.7 |
| Estimated audience size | 2,332,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Kitchen audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Kitchen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Refrigerator | Home & Garden | 1.78× | ||
| 02 | Bathroom | Home & Garden | 1.70× | ||
| 03 | Lurpak | Food & Beverages | 1.63× | ||
| 04 | Web search engine | Technology & Electronics | 1.61× | ||
| 05 | Fork | Home & Garden | 1.60× | ||
| 06 | Cholesterol | Food & Beverages | 1.59× | ||
| 07 | Supernaturals | Health | 1.59× | ||
| 08 | Sage | Technology & Electronics | 1.58× | ||
| 09 | Dr. Oetker | Food & Beverages | 1.57× | ||
| 10 | Popup camper | Travel & Leisure | 1.55× | ||
| 11 | Hotels | Travel & Leisure | 1.53× | ||
| 12 | Countertop | Home & Garden | 1.53× | ||
| 13 | Bed | Home & Garden | 1.52× | ||
| 14 | Boston Terrier | Pets & Animals | 1.52× | ||
| 15 | Public art | Arts & Culture | 1.52× | ||
| 16 | Vernacular architecture | Home & Garden | 1.51× | ||
| 17 | Biomass | Home & Garden | 1.51× | ||
| 18 | Art Nouveau | Arts & Culture | 1.51× | ||
| 19 | Lake Garda | Travel & Leisure | 1.51× | ||
| 20 | Border Collie | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Travelling | THRILL | 0.66× | |
| Patriotism | CONSERVATISM | 0.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.09× | |
| Patriotism | CONSERVATISM | 0.42× | |
| Travelling | THRILL | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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