Rascasse Audience Intelligence

Kitchen Audience in Portugal

A data profile of the people who buy, follow and care about Kitchen in Portugal — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 4,351,587 people in Portugal.

#61among Topic in Portugal#7in Home & Garden

The average Kitchen fan in Portugal is 47.4 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Kitchen profile in Portugal.

Audience size
4.4M
in Portugal
Gender
63.8%♀
36.2% male
Age
47.4
average years
Country rank
#98
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitchen fans

63.8% are female, 36.2% are male, average age 47.4.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Kitchen audience in Portugal
MetricValue
Female63.8%
Male36.2%
Average age47.4
Estimated audience size4,351,587
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Kitchen audience in Portugal
Age bracketShare%
16-194%
20-2912%
30-3918%
40-4927%
50+39%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Kitchen audience comes from Portugal.

Worldwide audience distribution share by country for Kitchen
CountryShare
United States20.4%
Brazil5.5%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitchen audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Kitchen fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~2M1.60×
02Faro District~400K1.56×
03Porto District~1M1.23×
04Setúbal District~600K1.23×
05Santarém District~300K1.23×
06Leiria District~300K1.22×
07Madeira~100K1.17×
08Coimbra District~200K1.03×
09Azores~100K1.03×
10Aveiro District~300K1.02×
11Braga District~400K0.98×
12Beja District~70K0.96×
13Guarda District~50K0.96×
14Bragança District~50K0.96×
15Viana do Castelo District~100K0.95×
16Castelo Branco District~80K0.95×
17Portalegre District~50K0.95×
18Vila Real District~70K0.94×
19Évora District~70K0.94×
20Viseu District~100K0.93×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Portugal

See Kitchen audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →