A data profile of the people who buy, follow and care about Kitchen in Belgium — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 2,953,324 people in Belgium.
Kitchen has an estimated audience of 2,953,324 people in Belgium. 60.1% are female, 39.9% are male, average age 46.0. Top brand affinities: Colruyt (supermarket), Business, Brico, Cooking, Furniture.
Top brand affinities include Colruyt (supermarket), Business, Brico, with strongest over-indexing on Colruyt (supermarket) (1.56× the country average).
Demographically, the Kitchen audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
The typical Kitchen fan in Belgium is more female, around 46.0 years old, with strong Sustainability tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Kitchen profile in Belgium.
60.1% are female, 39.9% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 46.0 |
| Estimated audience size | 2,953,324 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Kitchen audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Kitchen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbecue | Food & Beverages | 1.65× | ||
| 02 | Eating | Food & Beverages | 1.62× | ||
| 03 | Hotels | Travel & Leisure | 1.58× | ||
| 04 | Colruyt (supermarket) | Food & Beverages | 1.56× | ||
| 05 | Do it yourself (DIY) | Home & Garden | 1.56× | ||
| 06 | Furniture | Home & Garden | 1.55× | ||
| 07 | Architecture | Business & Career | 1.55× | ||
| 08 | Apartment | Business & Career | 1.55× | ||
| 09 | House | Home & Garden | 1.53× | ||
| 10 | Discount stores | Shopping | 1.53× | ||
| 11 | Quality of life | Health | 1.53× | ||
| 12 | Real estate | Business & Career | 1.52× | ||
| 13 | Home improvement | Home & Garden | 1.52× | ||
| 14 | Recipes | Food & Beverages | 1.52× | ||
| 15 | Renovation | Home & Garden | 1.52× | ||
| 16 | Business | Business & Career | 1.51× | ||
| 17 | Cooking | Food & Beverages | 1.51× | ||
| 18 | Boutiques | Fashion & Accessoires | 1.51× | ||
| 19 | Happiness | Health | 1.51× | ||
| 20 | Brico | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.27× | |
| Urban Lifestyle | OPEN | 1.19× | |
| Social Media Usage | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Design Affinity | PREMIUM | 0.76× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.