A data profile of the people who buy, follow and care about House in Belgium — modelled from more than twelve digital signal sources. House has an estimated audience of 4,110,857 people in Belgium.
The average House fan in Belgium is 46.0 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Luxembourg, Apartment, Real property, with strongest over-indexing on Luxembourg (1.53× the country average).
Demographically, the House audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Design Affinity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical House fan in Belgium is more female, around 46.0 years old, with strong Design Affinity tendencies and a notable affinity for Luxembourg.
The key figures that characterise the House profile in Belgium.
56.2% are female, 43.8% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 46.0 |
| Estimated audience size | 4,110,857 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide House audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 5.7% |
| Brazil | 5.0% |
Where the House audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~600K | 1.46× | |
| 02 | Flemish Brabant | ~500K | 1.44× | |
| 03 | East Flanders | ~600K | 1.43× | |
| 04 | Limburg | ~300K | 1.42× | |
| 05 | West Flanders | ~500K | 1.38× | |
| 06 | Brussels | ~400K | 1.21× | |
| 07 | Luxembourg | ~80K | 0.77× | |
| 08 | Walloon Brabant | ~80K | 0.74× | |
| 09 | Province of Namur | ~100K | 0.69× | |
| 10 | Liege | ~200K | 0.65× | |
| 11 | Hainaut | ~300K | 0.62× |
The strongest cross-interests of the House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 1.87× | ||
| 02 | Efficient energy use | Technology & Electronics | 1.87× | ||
| 03 | Kitchenware | Home & Garden | 1.84× | ||
| 04 | Shower | Beauty & Wellness | 1.74× | ||
| 05 | Real property | Home & Garden | 1.69× | ||
| 06 | Apartment | Business & Career | 1.65× | ||
| 07 | Lodging | Travel & Leisure | 1.63× | ||
| 08 | Ibiza | Travel & Leisure | 1.63× | ||
| 09 | Deal of the day | Shopping | 1.60× | ||
| 10 | Toilet | Home & Garden | 1.57× | ||
| 11 | Desserts | Food & Beverages | 1.55× | ||
| 12 | Weddings | Kids & Family | 1.55× | ||
| 13 | Dinner | Food & Beverages | 1.54× | ||
| 14 | Luxembourg | Travel & Leisure | 1.53× | ||
| 15 | Kitchen | Home & Garden | 1.53× | ||
| 16 | Bracelet | Fashion & Accessoires | 1.52× | ||
| 17 | Volunteering | Politics & Society | 1.52× | ||
| 18 | Sustainable energy | Home & Garden | 1.51× | ||
| 19 | Plumbing | Home & Garden | 1.50× | ||
| 20 | Self-employment | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.32× | |
| Family Orientation | CONSERVATISM | 1.31× | |
| Quality Awareness | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.94× | |
| Social Media Usage | JOY | 0.95× | |
| Early Adopter Mentality | POWER | 0.98× |
House has an estimated audience of 4,110,857 people in Belgium, concentrated in Antwerp and East Flanders.
56.2% of House fans are female, 43.8% are male, with an average age of 46.0 years.
House fans show strongest brand affinity for Luxembourg (1.53×), Apartment (1.65×), and Real property (1.69×) over the country average.
House fans in Belgium are most concentrated in Antwerp (reach ~600K), East Flanders (reach ~600K), and Flemish Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond House itself, the audience over-indexes on Apartment (1.65×), Real property (1.69×), Kitchen (1.53×), and Desserts (1.55×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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