A data profile of the people who buy, follow and care about Real property in Belgium — modelled from more than twelve digital signal sources. Real property has an estimated audience of 2,521,245 people in Belgium.
Real property has an estimated audience of 2,521,245 people in Belgium. 54.7% are female, 45.3% are male, average age 46.9. Top brand affinities: Brico, Real estate, House, Automobiles, Furniture.
Top brand affinities include Brico, Real estate, House, with strongest over-indexing on Brico (1.62× the country average).
Demographically, the Real property audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
The typical Real property fan in Belgium is balanced, around 46.9 years old, with strong Sustainability tendencies and a notable affinity for Brico.
The key figures that characterise the Real property profile in Belgium.
54.7% are female, 45.3% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 46.9 |
| Estimated audience size | 2,521,245 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 41% |
of the worldwide Real property audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 6.2% |
| Italy | 5.9% |
The strongest cross-interests of the Real property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RTBF | Movies & TV | 1.77× | ||
| 02 | Real estate | Business & Career | 1.76× | ||
| 03 | Apartment | Business & Career | 1.75× | ||
| 04 | Investment | Business & Career | 1.74× | ||
| 05 | House | Home & Garden | 1.69× | ||
| 06 | BNP Paribas Fortis | Business & Career | 1.68× | ||
| 07 | Brico | Home & Garden | 1.62× | ||
| 08 | Renovation | Home & Garden | 1.57× | ||
| 09 | Agriculture | Business & Career | 1.57× | ||
| 10 | Hotels | Travel & Leisure | 1.55× | ||
| 11 | Home improvement | Home & Garden | 1.55× | ||
| 12 | Politics | Politics & Society | 1.53× | ||
| 13 | Architecture | Business & Career | 1.52× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.52× | ||
| 15 | Wine | Food & Beverages | 1.52× | ||
| 16 | Automobiles | Cars & Mobility | 1.51× | ||
| 17 | Furniture | Home & Garden | 1.51× | ||
| 18 | Eating | Food & Beverages | 1.51× | ||
| 19 | Personal finance | Business & Career | 1.50× | ||
| 20 | Spas | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.27× | |
| Urban Lifestyle | OPEN | 1.05× | |
| Social Media Usage | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Design Affinity | PREMIUM | 0.71× | |
| Travelling | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Real property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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