A data profile of the people who buy, follow and care about Apartment in Belgium — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 2,665,720 people in Belgium.
Apartment has an estimated audience of 2,665,720 people in Belgium. 56.9% are female, 43.1% are male, average age 46.6. Top brand affinities: House, Real estate, Hotels, Architecture, Home improvement.
Top brand affinities include House, Real estate, Hotels, with strongest over-indexing on House (1.65× the country average).
Demographically, the Apartment audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
The typical Apartment fan in Belgium is more female, around 46.6 years old, with strong Sustainability tendencies and a notable affinity for House.
The key figures that characterise the Apartment profile in Belgium.
56.9% are female, 43.1% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 46.6 |
| Estimated audience size | 2,665,720 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Apartment audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Apartment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time home buyer grant | Home & Garden | 1.82× | ||
| 02 | Starter home | Home & Garden | 1.78× | ||
| 03 | Real property | Home & Garden | 1.73× | ||
| 04 | First-time buyer | Shopping | 1.72× | ||
| 05 | Mortgage loans | Business & Career | 1.71× | ||
| 06 | Investor | Business & Career | 1.70× | ||
| 07 | Investment management | Business & Career | 1.68× | ||
| 08 | House | Home & Garden | 1.65× | ||
| 09 | Real estate | Business & Career | 1.65× | ||
| 10 | Investment | Business & Career | 1.58× | ||
| 11 | Housing estate | Home & Garden | 1.57× | ||
| 12 | Estate (law) | Business & Career | 1.56× | ||
| 13 | Hotels | Travel & Leisure | 1.54× | ||
| 14 | Home improvement | Home & Garden | 1.53× | ||
| 15 | Roof | Home & Garden | 1.53× | ||
| 16 | MSN | News | 1.52× | ||
| 17 | Architecture | Business & Career | 1.51× | ||
| 18 | Road | Travel & Leisure | 1.51× | ||
| 19 | Brick | Home & Garden | 1.51× | ||
| 20 | SUVs | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.15× | |
| Urban Lifestyle | OPEN | 1.07× | |
| Social Media Usage | JOY | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Design Affinity | PREMIUM | 0.72× | |
| Pet Ownership | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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