A data profile of the people who buy, follow and care about Investor in Belgium — modelled from more than twelve digital signal sources. Investor has an estimated audience of 1,377,095 people in Belgium.
Investor has an estimated audience of 1,377,095 people in Belgium. 48.5% are female, 51.5% are male, average age 47.5. Top brand affinities: Innovation, First-time buyer, Immoweb, Real estate investing, Sustainable energy.
Top brand affinities include Innovation, First-time buyer, Immoweb, with strongest over-indexing on Innovation (3.93× the country average).
Demographically, the Investor audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Investor fan in Belgium is balanced, around 47.5 years old, with strong Quality Awareness tendencies and a notable affinity for Innovation.
The key figures that characterise the Investor profile in Belgium.
48.5% are female, 51.5% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 47.5 |
| Estimated audience size | 1,377,095 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide Investor audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
The strongest cross-interests of the Investor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Advocaat | Food & Beverages | 6.83× | ||
| 02 | Real estate investing | Business & Career | 4.93× | ||
| 03 | Asset management | Business & Career | 4.88× | ||
| 04 | First-time buyer | Shopping | 4.17× | ||
| 05 | Innovation | Business & Career | 3.93× | ||
| 06 | Stock market | Business & Career | 3.75× | ||
| 07 | Sustainable energy | Home & Garden | 3.52× | ||
| 08 | Hatchback | Cars & Mobility | 3.44× | ||
| 09 | Renewable energy | Business & Career | 3.12× | ||
| 10 | Family car | Cars & Mobility | 3.08× | ||
| 11 | Mortgage loans | Business & Career | 3.00× | ||
| 12 | Luxury real estate | Business & Career | 2.98× | ||
| 13 | Business class | Travel & Leisure | 2.82× | ||
| 14 | Tesla Motors | Cars & Mobility | 2.81× | ||
| 15 | Real property | Home & Garden | 1.88× | ||
| 16 | Apartment | Business & Career | 1.70× | ||
| 17 | Kitchen | Home & Garden | 1.58× | ||
| 18 | Canada | Travel & Leisure | 1.57× | ||
| 19 | Airbnb | Travel & Leisure | 1.55× | ||
| 20 | Immoweb | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.10× | |
| Sustainability | BALANCE | 1.67× | |
| Career Orientation | POWER | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| Spirituality | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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