A data profile of the people who buy, follow and care about Immoweb in Belgium — modelled from more than twelve digital signal sources. Immoweb has an estimated audience of 6,529,371 people in Belgium.
The average Immoweb fan in Belgium is 41.0 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Flemish Brabant.
Top brand affinities include ERA, Hillewaere, HEMA, with strongest over-indexing on ERA (5.83× the country average).
Demographically, the Immoweb audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Immoweb fan in Belgium is more female, around 41.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for ERA.
The key figures that characterise the Immoweb profile in Belgium.
68.1% are female, 31.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 41.0 |
| Estimated audience size | 6,529,371 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Immoweb audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 81.4% |
| Netherlands | 6.0% |
| France | 2.4% |
Where the Immoweb audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~200K | 1.40× | |
| 02 | Province of Namur | ~400K | 1.32× | |
| 03 | Liege | ~700K | 1.30× | |
| 04 | Hainaut | ~800K | 1.20× | |
| 05 | Flemish Brabant | ~600K | 1.09× | |
| 06 | Brussels | ~500K | 1.05× | |
| 07 | Luxembourg | ~200K | 1.03× | |
| 08 | Antwerp | ~600K | 0.88× | |
| 09 | East Flanders | ~600K | 0.86× | |
| 10 | West Flanders | ~300K | 0.58× | |
| 11 | Limburg | ~90K | 0.28× |
The strongest cross-interests of the Immoweb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | apartment finder | Internet & Social Media | 13.79× | ||
| 02 | Hillewaere | Home & Garden | 10.33× | ||
| 03 | ImmoScout24 | Home & Garden | 7.42× | ||
| 04 | Dewaele Vastgoed | Home & Garden | 7.36× | ||
| 05 | ERA | Home & Garden | 5.83× | ||
| 06 | For sale by owner | Home & Garden | 2.64× | ||
| 07 | Mortgage calculator | Home & Garden | 2.61× | ||
| 08 | Terraced house | Home & Garden | 2.31× | ||
| 09 | First-time home buyer grant | Home & Garden | 2.05× | ||
| 10 | Starter home | Home & Garden | 1.98× | ||
| 11 | Mortgage loans | Business & Career | 1.97× | ||
| 12 | First-time buyer | Shopping | 1.75× | ||
| 13 | Green building | Home & Garden | 1.73× | ||
| 14 | Social Deal | Politics & Society | 1.72× | ||
| 15 | HEMA | Shopping | 1.68× | ||
| 16 | Property finder | Home & Garden | 1.67× | ||
| 17 | Bol.com | Shopping | 1.56× | ||
| 18 | Real estate development | Business & Career | 1.53× | ||
| 19 | Cottage | Travel & Leisure | 1.51× | ||
| 20 | Investor | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.31× | |
| Travelling | THRILL | 1.19× | |
| Patriotism | CONSERVATISM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Sustainability | BALANCE | 0.89× | |
| Social Media Usage | JOY | 0.91× |
Immoweb's target market in Belgium covers an estimated 6,529,371 people, concentrated in Hainaut and Liege.
68.1% of the Immoweb audience are female, 31.9% are male, with an average age of 41.0 years.
Immoweb fans show strongest brand affinity for ERA (5.83×), Hillewaere (10.33×), and HEMA (1.68×) over the country average.
Immoweb fans in Belgium are most concentrated in Hainaut (reach ~800K), Liege (reach ~700K), and Flemish Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Immoweb itself, the audience over-indexes on Hillewaere (10.33×), HEMA (1.68×), Bol.com (1.56×), and Dewaele Vastgoed (7.36×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Immoweb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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