A data profile of the people who buy, follow and care about Property finder in Belgium — modelled from more than twelve digital signal sources. Property finder has an estimated audience of 1,142,897 people in Belgium.
The average Property finder fan in Belgium is 44.2 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, Flemish Brabant, Brussels.
Top brand affinities include Immoweb, Real estate, Real estate development, with strongest over-indexing on Immoweb (2.43× the country average).
Demographically, the Property finder audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Property finder fan in Belgium is more female, around 44.2 years old, with strong Social Media Usage tendencies and a notable affinity for Immoweb.
The key figures that characterise the Property finder profile in Belgium.
57.8% are female, 42.2% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 44.2 |
| Estimated audience size | 1,142,897 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Property finder audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 10.2% |
| China | 6.7% |
Where the Property finder audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~100K | 1.43× | |
| 02 | Flemish Brabant | ~100K | 1.30× | |
| 03 | Antwerp | ~100K | 1.16× | |
| 04 | Luxembourg | ~30K | 1.03× | |
| 05 | Walloon Brabant | ~30K | 1.03× | |
| 06 | Province of Namur | ~50K | 0.99× | |
| 07 | Liege | ~90K | 0.95× | |
| 08 | Limburg | ~50K | 0.95× | |
| 09 | Hainaut | ~100K | 0.93× | |
| 10 | West Flanders | ~90K | 0.92× | |
| 11 | East Flanders | ~100K | 0.91× |
The strongest cross-interests of the Property finder audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time home buyer grant | Home & Garden | 3.27× | ||
| 02 | Real estate development | Business & Career | 2.71× | ||
| 03 | First-time buyer | Shopping | 2.65× | ||
| 04 | Mortgage loans | Business & Career | 2.63× | ||
| 05 | Mortgage calculator | Home & Garden | 2.62× | ||
| 06 | Starter home | Home & Garden | 2.52× | ||
| 07 | Immoweb | Home & Garden | 2.43× | ||
| 08 | Villa | Travel & Leisure | 1.92× | ||
| 09 | Investor | Business & Career | 1.92× | ||
| 10 | Home construction | Home & Garden | 1.91× | ||
| 11 | Home repair | Home & Garden | 1.86× | ||
| 12 | Modern architecture | Arts & Culture | 1.82× | ||
| 13 | Real property | Home & Garden | 1.72× | ||
| 14 | Real estate | Business & Career | 1.69× | ||
| 15 | Living room | Home & Garden | 1.63× | ||
| 16 | Bart De Wever | Politics & Society | 1.62× | ||
| 17 | Renovation | Home & Garden | 1.56× | ||
| 18 | Bedroom | Home & Garden | 1.55× | ||
| 19 | Vtm | Movies & TV | 1.53× | ||
| 20 | Investment | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.08× | |
| Travelling | THRILL | 0.98× | |
| Pet Ownership | JOY | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Design Affinity | PREMIUM | 0.78× | |
| Patriotism | CONSERVATISM | 0.80× |
Property finder has an estimated audience of 1,142,897 people in Belgium, concentrated in Antwerp and Flemish Brabant.
57.8% of Property finder fans are female, 42.2% are male, with an average age of 44.2 years.
Property finder fans show strongest brand affinity for Immoweb (2.43×), Real estate (1.69×), and Real estate development (2.71×) over the country average.
Property finder fans in Belgium are most concentrated in Antwerp (reach ~100K), Flemish Brabant (reach ~100K), and Brussels (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Property finder itself, the audience over-indexes on Real estate (1.69×), Real estate development (2.71×), First-time buyer (2.65×), and Real property (1.72×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Property finder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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