A data profile of the people who buy, follow and care about Villa in Belgium — modelled from more than twelve digital signal sources. Villa has an estimated audience of 1,551,917 people in Belgium.
The average Villa fan in Belgium is 45.4 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Albert Heijn, Renovation, Luxury real estate, with strongest over-indexing on Albert Heijn (1.53× the country average).
Demographically, the Villa audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Villa fan in Belgium is more female, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Albert Heijn.
The key figures that characterise the Villa profile in Belgium.
61.4% are female, 38.6% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 45.4 |
| Estimated audience size | 1,551,917 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Villa audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 9.7% |
| Italy | 7.9% |
| Germany | 4.1% |
Where the Villa audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~200K | 1.38× | |
| 02 | Limburg | ~100K | 1.33× | |
| 03 | East Flanders | ~200K | 1.27× | |
| 04 | Flemish Brabant | ~200K | 1.20× | |
| 05 | West Flanders | ~200K | 1.15× | |
| 06 | Brussels | ~100K | 1.05× | |
| 07 | Liege | ~100K | 0.83× | |
| 08 | Walloon Brabant | ~30K | 0.78× | |
| 09 | Hainaut | ~100K | 0.75× | |
| 10 | Luxembourg | ~30K | 0.73× | |
| 11 | Province of Namur | ~50K | 0.71× |
The strongest cross-interests of the Villa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 4.38× | ||
| 02 | Single-family detached home | Home & Garden | 3.71× | ||
| 03 | Luxury real estate | Business & Career | 2.96× | ||
| 04 | Real estate investing | Business & Career | 2.44× | ||
| 05 | Child development | Business & Career | 2.06× | ||
| 06 | Business class | Travel & Leisure | 2.04× | ||
| 07 | First-time buyer | Shopping | 2.01× | ||
| 08 | Kitchenware | Home & Garden | 2.00× | ||
| 09 | Renovation | Home & Garden | 1.97× | ||
| 10 | Sauna | Home & Garden | 1.96× | ||
| 11 | Garden furniture | Home & Garden | 1.96× | ||
| 12 | Property finder | Home & Garden | 1.92× | ||
| 13 | Home Appliances | Home & Garden | 1.85× | ||
| 14 | Efficient energy use | Technology & Electronics | 1.82× | ||
| 15 | Modern architecture | Arts & Culture | 1.72× | ||
| 16 | HEMA | Shopping | 1.57× | ||
| 17 | Albert Heijn | Shopping | 1.53× | ||
| 18 | Airbnb | Travel & Leisure | 1.51× | ||
| 19 | Center Parcs | Travel & Leisure | 1.51× | ||
| 20 | Innovation | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.84× | |
| Design Affinity | PREMIUM | 1.62× | |
| Luxury Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.81× | |
| Social Media Usage | JOY | 0.91× | |
| Urban Lifestyle | OPEN | 0.93× |
Villa has an estimated audience of 1,551,917 people in Belgium, concentrated in Antwerp and East Flanders.
61.4% of Villa fans are female, 38.6% are male, with an average age of 45.4 years.
Villa fans show strongest brand affinity for Albert Heijn (1.53×), Renovation (1.97×), and Luxury real estate (2.96×) over the country average.
Villa fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Villa itself, the audience over-indexes on Renovation (1.97×), Luxury real estate (2.96×), Airbnb (1.51×), and Terraced house (4.38×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Villa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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