A data profile of the people who buy, follow and care about Villa in Spain — modelled from more than twelve digital signal sources. Villa has an estimated audience of 2,422,833 people in Spain.
Villa has an estimated audience of 2,422,833 people in Spain. 59.2% are female, 40.8% are male, average age 48.0. Top brand affinities: Residential area, Google Drive, Single-family detached home, First-time buyer, Gated community.
Top brand affinities include Residential area, Google Drive, Single-family detached home, with strongest over-indexing on Residential area (5.07× the country average).
Demographically, the Villa audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Villa fan in Spain is more female, around 48.0 years old, with strong Quality Awareness tendencies and a notable affinity for Residential area.
The key figures that characterise the Villa profile in Spain.
59.2% are female, 40.8% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 48.0 |
| Estimated audience size | 2,422,833 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 41% |
of the worldwide Villa audience comes from Spain.
| Country | Share |
|---|---|
| United States | 9.7% |
| Italy | 7.9% |
| Germany | 4.1% |
The strongest cross-interests of the Villa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Induction cooking | Home & Garden | 20.56× | ||
| 02 | Bath salts | Home & Garden | 13.84× | ||
| 03 | Terraced house | Home & Garden | 6.83× | ||
| 04 | Floral design | Home & Garden | 5.51× | ||
| 05 | Residential area | Home & Garden | 5.07× | ||
| 06 | Single-family detached home | Home & Garden | 4.90× | ||
| 07 | Real estate broker | Home & Garden | 3.87× | ||
| 08 | First-time buyer | Shopping | 3.75× | ||
| 09 | Gated community | Home & Garden | 3.64× | ||
| 10 | Flower bouquet | Home & Garden | 3.23× | ||
| 11 | Google Drive | Technology & Electronics | 3.17× | ||
| 12 | Volunteering | Politics & Society | 2.97× | ||
| 13 | Luxury real estate | Business & Career | 2.88× | ||
| 14 | Refrigerator | Home & Garden | 2.74× | ||
| 15 | First class travel | Travel & Leisure | 2.70× | ||
| 16 | Real property | Home & Garden | 2.60× | ||
| 17 | Lodging | Travel & Leisure | 2.23× | ||
| 18 | Apartment | Business & Career | 1.77× | ||
| 19 | IBEX 35 | Business & Career | 1.61× | ||
| 20 | Caixabank | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.12× | |
| Indulgence | JOY | 2.01× | |
| Design Affinity | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.88× | |
| Tradition | CONSERVATISM | 0.89× | |
| Mindfulness | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Villa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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