A data profile of the people who buy, follow and care about Real estate broker in Spain — modelled from more than twelve digital signal sources. Real estate broker has an estimated audience of 2,124,108 people in Spain.
The average Real estate broker fan in Spain is 45.7 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Property finder, First-time buyer, Real estate development, with strongest over-indexing on Property finder (13.33× the country average).
Demographically, the Real estate broker audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Real estate broker fan in Spain is more female, around 45.7 years old, with strong Quality Awareness tendencies and a notable affinity for Property finder.
The key figures that characterise the Real estate broker profile in Spain.
58.3% are female, 41.7% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 45.7 |
| Estimated audience size | 2,124,108 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 29% | |
| 50+ | 31% |
of the worldwide Real estate broker audience comes from Spain.
| Country | Share |
|---|---|
| United States | 39.3% |
| Canada | 4.0% |
| Germany | 3.1% |
Where the Real estate broker audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.32× | |
| 02 | Cantabria | ~30K | 1.10× | |
| 03 | Navarre | ~30K | 1.08× | |
| 04 | Extremadura | ~50K | 1.05× | |
| 05 | Principality of Asturias | ~50K | 1.02× | |
| 06 | Region of Murcia | ~70K | 0.99× | |
| 07 | Aragon | ~60K | 0.99× | |
| 08 | Castilla-La Mancha | ~80K | 0.97× | |
| 09 | Balearic Islands | ~60K | 0.97× | |
| 10 | Castile and León | ~90K | 0.95× | |
| 11 | Canary Islands | ~100K | 0.94× | |
| 12 | Galicia | ~90K | 0.94× | |
| 13 | Basque Autonomous Country | ~70K | 0.94× | |
| 14 | Comunidad Valenciana | ~200K | 0.88× | |
| 15 | Andalusia | ~400K | 0.84× | |
| 16 | Catalonia | ~300K | 0.82× | |
| 17 | Community of Madrid | ~300K | 0.81× |
The strongest cross-interests of the Real estate broker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Property finder | Home & Garden | 13.33× | ||
| 02 | First-time buyer | Shopping | 12.75× | ||
| 03 | Real estate economics | Business & Career | 12.49× | ||
| 04 | Real estate investment trust | Business & Career | 12.13× | ||
| 05 | Real estate development | Business & Career | 11.54× | ||
| 06 | Starter home | Home & Garden | 11.31× | ||
| 07 | Mortgage calculator | Home & Garden | 10.77× | ||
| 08 | Commercial mortgage | Business & Career | 10.47× | ||
| 09 | Investment strategy | Business & Career | 10.14× | ||
| 10 | Housing estate | Home & Garden | 8.65× | ||
| 11 | First-time home buyer grant | Home & Garden | 8.47× | ||
| 12 | Mortgage loans | Business & Career | 7.73× | ||
| 13 | Loan | Business & Career | 7.23× | ||
| 14 | Estate (law) | Business & Career | 6.45× | ||
| 15 | Investor | Business & Career | 6.15× | ||
| 16 | Common law | Politics & Society | 5.91× | ||
| 17 | Funding | Business & Career | 5.52× | ||
| 18 | Home construction | Home & Garden | 5.20× | ||
| 19 | Real property | Home & Garden | 4.58× | ||
| 20 | Renovation | Home & Garden | 3.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.18× | |
| Design Affinity | PREMIUM | 2.40× | |
| DIY Mentality | THRILL | 2.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.80× | |
| Community Orientation | OPEN | 0.82× | |
| Spirituality | BALANCE | 0.84× |
Real estate broker has an estimated audience of 2,124,108 people in Spain, concentrated in Andalusia and Catalonia.
58.3% of Real estate broker fans are female, 41.7% are male, with an average age of 45.7 years.
Real estate broker fans show strongest brand affinity for Property finder (13.33×), First-time buyer (12.75×), and Real estate development (11.54×) over the country average.
Real estate broker fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~300K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Real estate broker itself, the audience over-indexes on First-time buyer (12.75×), Real estate development (11.54×), Starter home (11.31×), and Mortgage calculator (10.77×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Real estate broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.