A data profile of the people who buy, follow and care about Real estate broker in United Kingdom — modelled from more than twelve digital signal sources. Real estate broker has an estimated audience of 3,644,883 people in United Kingdom.
The average Real estate broker fan in United Kingdom is 43.4 years old, more female, and lives primarily in Greater London.
The audience is concentrated in Greater London, South East, Scotland.
Top brand affinities include Property finder, Real estate development, Mortgage calculator, with strongest over-indexing on Property finder (3.46× the country average).
Demographically, the Real estate broker audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Real estate broker fan in United Kingdom is more female, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Property finder.
The key figures that characterise the Real estate broker profile in United Kingdom.
57.7% are female, 42.3% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 43.4 |
| Estimated audience size | 3,644,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Real estate broker audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 39.3% |
| Canada | 4.0% |
| Germany | 3.1% |
Where the Real estate broker audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~600K | 1.33× | |
| 02 | Scotland | ~400K | 1.29× | |
| 03 | South West | ~300K | 1.10× | |
| 04 | North West | ~400K | 1.05× | |
| 05 | East Midlands | ~300K | 1.05× | |
| 06 | East of England | ~300K | 1.04× | |
| 07 | South East | ~500K | 0.99× | |
| 08 | Northern Ireland | ~100K | 0.97× | |
| 09 | Wales | ~200K | 0.95× | |
| 10 | North East | ~100K | 0.94× | |
| 11 | West Midlands | ~100K | 0.85× | |
| 12 | Yorkshire and the Humber | ~200K | 0.83× |
The strongest cross-interests of the Real estate broker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate economics | Business & Career | 5.60× | ||
| 02 | Real estate investment club | Business & Career | 5.51× | ||
| 03 | Real estate investment trust | Business & Career | 5.16× | ||
| 04 | Creative real estate investing | Business & Career | 4.66× | ||
| 05 | For sale by owner | Home & Garden | 4.23× | ||
| 06 | Investment strategy | Business & Career | 3.63× | ||
| 07 | Real estate development | Business & Career | 3.55× | ||
| 08 | Property finder | Home & Garden | 3.46× | ||
| 09 | First-time home buyer grant | Home & Garden | 3.06× | ||
| 10 | Mortgage calculator | Home & Garden | 3.05× | ||
| 11 | Starter home | Home & Garden | 2.85× | ||
| 12 | First-time buyer | Shopping | 2.55× | ||
| 13 | Investor | Business & Career | 2.42× | ||
| 14 | Home construction | Home & Garden | 2.29× | ||
| 15 | Mortgage loans | Business & Career | 2.01× | ||
| 16 | Zoopla | Business & Career | 1.80× | ||
| 17 | Property | Home & Garden | 1.73× | ||
| 18 | Renovation | Home & Garden | 1.68× | ||
| 19 | Investment | Business & Career | 1.63× | ||
| 20 | Real estate | Business & Career | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.52× | |
| DIY Mentality | THRILL | 1.47× | |
| Design Affinity | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.80× | |
| Tradition | CONSERVATISM | 0.81× | |
| Patriotism | CONSERVATISM | 0.81× |
Real estate broker has an estimated audience of 3,644,883 people in United Kingdom, concentrated in Greater London and South East.
57.7% of Real estate broker fans are female, 42.3% are male, with an average age of 43.4 years.
Real estate broker fans show strongest brand affinity for Property finder (3.46×), Real estate development (3.55×), and Mortgage calculator (3.05×) over the country average.
Real estate broker fans in United Kingdom are most concentrated in Greater London (reach ~600K), South East (reach ~500K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Real estate broker itself, the audience over-indexes on Real estate development (3.55×), Mortgage calculator (3.05×), Real estate economics (5.6×), and First-time buyer (2.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Real estate broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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