Property Audience in United Kingdom
Property has an estimated audience of 13,774,569 people in United Kingdom. 58.6% are female, 41.4% are male, average age 43.7. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Property fan in United Kingdom is 43.7 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Property audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Property fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 43.7 |
| Estimated audience size | 13,774,569 |
Audience persona
The typical Property fan in United Kingdom is more female, around 43.7 years old, with strong Design Affinity tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 5,601,631 | 0.44× |
| Yorkshire and the Humber | 1,599,895 | 1.45× |
| South East | 1,350,820 | 0.73× |
| East of England | 1,337,204 | 1.06× |
| Scotland | 1,137,568 | 0.92× |
| South West | 926,694 | 0.82× |
| West Midlands | 847,876 | 1.44× |
| Wales | 759,996 | 0.97× |
| East Midlands | 739,814 | 0.76× |
| North West | 726,964 | 0.49× |
| Northern Ireland | 711,027 | 1.68× |
| North East | 669,955 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Solar thermal energy | 15.46× | Home & Garden |
| Kitchenware | 2.99× | Home & Garden |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| Real property | 2.96× | Home & Garden |
| Renovation | 1.97× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.23 |
| DIY Mentality | THRILL | 1.2 |
| Convenience Orientation | PREMIUM | 1.15 |
| Family Orientation | CONSERVATISM | 1.14 |
| Luxury Orientation | PREMIUM | 1.14 |
| Individualism | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Australia | 3.6% |
See Property audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Property have in United Kingdom?
Property has an estimated audience of 13,774,569 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Property fans?
58.6% of Property fans are female, 41.4% are male, with an average age of 43.7 years.
Which brands do Property fans like most?
Property fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Property fans live in United Kingdom?
Property fans in United Kingdom are most concentrated in England (reach 5,601,631), Yorkshire and the Humber (reach 1,599,895), and South East (reach 1,350,820). These three regions account for the largest share of the active audience.
What other brands do Property fans also like?
Beyond Property itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.