A data profile of the people who buy, follow and care about Property in France — modelled from more than twelve digital signal sources. Property has an estimated audience of 4,382,188 people in France.
Property has an estimated audience of 4,382,188 people in France. 52.5% are female, 47.5% are male, average age 41.7. Top brand affinities: Real property, Kitchen garden, Apartment, Love & Sex, Property finder.
Top brand affinities include Real property, Kitchen garden, Apartment, with strongest over-indexing on Real property (4.22× the country average).
Demographically, the Property audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Mindfulness.
The typical Property fan in France is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Real property.
The key figures that characterise the Property profile in France.
52.5% are female, 47.5% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 41.7 |
| Estimated audience size | 4,382,188 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Property audience comes from France.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Australia | 3.6% |
The strongest cross-interests of the Property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchen garden | Home & Garden | 8.67× | ||
| 02 | Love & Sex | Kids & Family | 8.67× | ||
| 03 | Sustainable products | Politics & Society | 8.67× | ||
| 04 | Christmas Gift | Kids & Family | 8.67× | ||
| 05 | Christmas tree | Kids & Family | 8.67× | ||
| 06 | Girl power | Politics & Society | 8.67× | ||
| 07 | Breast Cancer awareness | Health | 7.63× | ||
| 08 | Dentistry | Business & Career | 7.27× | ||
| 09 | Property finder | Home & Garden | 6.85× | ||
| 10 | Broadcasting of sports events | Movies & TV | 6.84× | ||
| 11 | Residential area | Home & Garden | 5.78× | ||
| 12 | First-time buyer | Shopping | 4.51× | ||
| 13 | Real property | Home & Garden | 4.22× | ||
| 14 | Apartment | Business & Career | 4.21× | ||
| 15 | Modern architecture | Arts & Culture | 3.14× | ||
| 16 | Kitchen | Home & Garden | 2.24× | ||
| 17 | Renovation | Home & Garden | 1.95× | ||
| 18 | Indeed.com | Business & Career | 1.90× | ||
| 19 | Personal finance | Business & Career | 1.64× | ||
| 20 | Ouest France | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.26× | |
| Mindfulness | BALANCE | 2.15× | |
| Quality Awareness | PREMIUM | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.85× | |
| Social Media Usage | JOY | 0.90× | |
| Extroversion | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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