A data profile of the people who buy, follow and care about Property in India — modelled from more than twelve digital signal sources. Property has an estimated audience of 5,830,834 people in India.
Property has an estimated audience of 5,830,834 people in India. 21.9% are female, 78.1% are male, average age 35.1. Top brand affinities: Real property, First-time buyer, truecaller, Apartment, Zoom!.
Top brand affinities include Real property, First-time buyer, truecaller, with strongest over-indexing on Real property (3.93× the country average).
Demographically, the Property audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Property fan in India is more male, around 35.1 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Property profile in India.
21.9% are female, 78.1% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 21.9% |
| Male | 78.1% |
| Average age | 35.1 |
| Estimated audience size | 5,830,834 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 28% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Property audience comes from India.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Australia | 3.6% |
The strongest cross-interests of the Property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 3.93× | ||
| 02 | truecaller | Internet & Social Media | 3.93× | ||
| 03 | Zootopia | Movies & TV | 3.93× | ||
| 04 | Alibaba.com | Shopping | 3.93× | ||
| 05 | Bungalow | Home & Garden | 3.80× | ||
| 06 | First-time buyer | Shopping | 3.59× | ||
| 07 | Zoom! | Business & Career | 3.57× | ||
| 08 | Bed sheet | Home & Garden | 2.76× | ||
| 09 | Real estate investing | Business & Career | 2.53× | ||
| 10 | Renovation | Home & Garden | 2.31× | ||
| 11 | Asset management | Business & Career | 2.08× | ||
| 12 | Risk management | Business & Career | 1.86× | ||
| 13 | Lodging | Travel & Leisure | 1.80× | ||
| 14 | Apartment | Business & Career | 1.71× | ||
| 15 | Luxury real estate | Business & Career | 1.69× | ||
| 16 | Cabinetry | Home & Garden | 1.68× | ||
| 17 | Videography | Internet & Social Media | 1.64× | ||
| 18 | Passive income | Business & Career | 1.63× | ||
| 19 | Innovation | Business & Career | 1.59× | ||
| 20 | Mortgage loans | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.73× | |
| Convenience Orientation | PREMIUM | 1.70× | |
| Quality Awareness | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| Social Media Usage | JOY | 0.73× | |
| Price Sensitivity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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