A data profile of the people who buy, follow and care about Property in Belgium — modelled from more than twelve digital signal sources. Property has an estimated audience of 1,349,642 people in Belgium.
Property has an estimated audience of 1,349,642 people in Belgium. 53.6% are female, 46.4% are male, average age 44.6. Top brand affinities: First-time buyer, Renovation, Luxury real estate, Innovation, Renewable energy.
Top brand affinities include First-time buyer, Renovation, Luxury real estate, with strongest over-indexing on First-time buyer (3.81× the country average).
Demographically, the Property audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Property fan in Belgium is balanced, around 44.6 years old, with strong Quality Awareness tendencies and a notable affinity for First-time buyer.
The key figures that characterise the Property profile in Belgium.
53.6% are female, 46.4% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 44.6 |
| Estimated audience size | 1,349,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Property audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Australia | 3.6% |
The strongest cross-interests of the Property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 3.81× | ||
| 02 | Single-family detached home | Home & Garden | 3.18× | ||
| 03 | Terraced house | Home & Garden | 3.15× | ||
| 04 | Real estate investing | Business & Career | 2.76× | ||
| 05 | Townhouse | Home & Garden | 2.73× | ||
| 06 | Luxury real estate | Business & Career | 2.48× | ||
| 07 | Mortgage calculator | Home & Garden | 2.21× | ||
| 08 | Mortgage loans | Business & Career | 2.12× | ||
| 09 | First-time home buyer grant | Home & Garden | 2.04× | ||
| 10 | Innovation | Business & Career | 1.98× | ||
| 11 | Renewable energy | Business & Career | 1.98× | ||
| 12 | Sustainable energy | Home & Garden | 1.98× | ||
| 13 | Efficient energy use | Technology & Electronics | 1.86× | ||
| 14 | Starter home | Home & Garden | 1.74× | ||
| 15 | Kitchenware | Home & Garden | 1.63× | ||
| 16 | Renovation | Home & Garden | 1.61× | ||
| 17 | Sunweb | Travel & Leisure | 1.60× | ||
| 18 | Solar energy | Home & Garden | 1.58× | ||
| 19 | BNP Paribas Fortis | Business & Career | 1.53× | ||
| 20 | Refrigerator | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.63× | |
| Design Affinity | PREMIUM | 1.43× | |
| Luxury Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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