A data profile of the people who buy, follow and care about Property in Italy — modelled from more than twelve digital signal sources. Property has an estimated audience of 8,197,785 people in Italy.
Property has an estimated audience of 8,197,785 people in Italy. 53.5% are female, 46.5% are male, average age 42.5. Top brand affinities: Personal finance, Wikipedia, WhatsApp, Master of Business Administration, Volunteering.
Top brand affinities include Personal finance, Wikipedia, WhatsApp, with strongest over-indexing on Personal finance (1.76× the country average).
Demographically, the Property audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.
The typical Property fan in Italy is balanced, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Personal finance.
The key figures that characterise the Property profile in Italy.
53.5% are female, 46.5% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 42.5 |
| Estimated audience size | 8,197,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Property audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Australia | 3.6% |
The strongest cross-interests of the Property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Master of Business Administration | Business & Career | 3.42× | ||
| 02 | First-time buyer | Shopping | 3.30× | ||
| 03 | Wikipedia | Internet & Social Media | 2.53× | ||
| 04 | Real estate broker | Home & Garden | 2.53× | ||
| 05 | Modern architecture | Arts & Culture | 2.40× | ||
| 06 | Mortgage loans | Business & Career | 2.13× | ||
| 07 | Satire | Literature | 2.07× | ||
| 08 | Volunteering | Politics & Society | 2.04× | ||
| 09 | Mediaset | Technology & Electronics | 1.89× | ||
| 10 | Adriatic Sea | Travel & Leisure | 1.89× | ||
| 11 | Champagne | Food & Beverages | 1.84× | ||
| 12 | Personal finance | Business & Career | 1.76× | ||
| 13 | Sustainable energy | Home & Garden | 1.69× | ||
| 14 | Real property | Home & Garden | 1.66× | ||
| 15 | Innovation | Business & Career | 1.65× | ||
| 16 | Travel website | Travel & Leisure | 1.62× | ||
| 17 | Internet & Social Media | 1.58× | |||
| 18 | Singer-songwriter | Music & Radio | 1.57× | ||
| 19 | Financial services | Business & Career | 1.54× | ||
| 20 | Renewable energy | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Design Affinity | PREMIUM | 1.36× | |
| Quality Awareness | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.86× | |
| Extroversion | THRILL | 0.90× | |
| Price Sensitivity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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