A data profile of the people who buy, follow and care about Property in Brazil — modelled from more than twelve digital signal sources. Property has an estimated audience of 6,696,090 people in Brazil.
Property has an estimated audience of 6,696,090 people in Brazil. 58.4% are female, 41.6% are male, average age 41.1. Top brand affinities: Real property, Rock music, MSN, Michael Jackson, Spanish language.
Top brand affinities include Real property, Rock music, MSN, with strongest over-indexing on Real property (2.6× the country average).
Demographically, the Property audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Property fan in Brazil is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Real property.
The key figures that characterise the Property profile in Brazil.
58.4% are female, 41.6% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 41.1 |
| Estimated audience size | 6,696,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Property audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Australia | 3.6% |
The strongest cross-interests of the Property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toy Story (franchise) | Movies & TV | 3.10× | ||
| 02 | Transformers (toy line) | Kids & Family | 3.10× | ||
| 03 | Elizabeth Olsen | Movies & TV | 3.05× | ||
| 04 | First-time buyer | Shopping | 2.83× | ||
| 05 | Real property | Home & Garden | 2.60× | ||
| 06 | Rick and Morty | Movies & TV | 2.57× | ||
| 07 | Duvet | Home & Garden | 2.42× | ||
| 08 | Mortgage loans | Business & Career | 2.14× | ||
| 09 | Spanish language | Politics & Society | 2.01× | ||
| 10 | Hardware store | Home & Garden | 1.79× | ||
| 11 | imovelweb | Home & Garden | 1.77× | ||
| 12 | MSN | News | 1.76× | ||
| 13 | Vestcasa | Shopping | 1.75× | ||
| 14 | Island | Travel & Leisure | 1.73× | ||
| 15 | Mexico | Travel & Leisure | 1.69× | ||
| 16 | Bossa nova | Music & Radio | 1.62× | ||
| 17 | Michael Jackson | Music & Radio | 1.58× | ||
| 18 | Lodging | Travel & Leisure | 1.57× | ||
| 19 | Petrobras | Cars & Mobility | 1.57× | ||
| 20 | Rock music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.47× | |
| DIY Mentality | THRILL | 1.46× | |
| Career Orientation | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Urban Lifestyle | OPEN | 0.88× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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