Property Audience in Germany
Property has an estimated audience of 7,023,271 people in Germany. 50.3% are female, 49.7% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Real property, Tagesschau, Western Union, Terraced house, Satire.
The average Property fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Real property, Tagesschau, Western Union, with strongest over-indexing on Real property (10.14× the country average). Demographically, the Property audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Property fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 41.3 |
| Estimated audience size | 7,023,271 |
Audience persona
The typical Property fan in Germany is balanced, around 41.3 years old, with strong DIY Mentality tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,658,539 | 1.08× |
| Bayern | 1,053,977 | 0.93× |
| Baden-Württemberg | 1,000,207 | 1.04× |
| Niedersachsen | 767,950 | 1.13× |
| Hessen | 534,941 | 1× |
| Sachsen | 381,675 | 1.11× |
| Rheinland-Pfalz | 333,823 | 0.95× |
| Berlin | 273,966 | 0.87× |
| Schleswig-Holstein | 252,090 | 1× |
| Brandenburg | 230,726 | 1.06× |
| Thüringen | 182,534 | 1.02× |
| Sachsen-Anhalt | 177,464 | 0.98× |
| Hamburg | 163,660 | 1.03× |
| Mecklenburg-Vorpommern | 127,372 | 0.95× |
| Saarland | 72,987 | 0.85× |
| Bremen | 60,519 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 10.14× | Home & Garden |
| Tagesschau | 2.61× | Movies & TV |
| Western Union | 5.4× | Business & Career |
| Terraced house | 4.77× | Home & Garden |
| Satire | 4.46× | Literature |
| Transfermarkt | 2.83× | Sports |
| First-time buyer | 4.78× | Shopping |
| Residential area | 4.91× | Home & Garden |
| Pets | 1.67× | Pets & Animals |
| Townhouse | 4.97× | Home & Garden |
| Single-family detached home | 4.08× | Home & Garden |
| ImmoScout24 | 2.13× | Home & Garden |
| Hygiene | 2.7× | Beauty & Wellness |
| Automobiles | 1.68× | Cars & Mobility |
| German television comedy | 4.56× | Movies & TV |
| Family | 1.61× | Kids & Family |
| Vacations | 2.19× | Travel & Leisure |
| Renovation | 2.3× | Home & Garden |
| Obi (store) | 1.54× | Shopping |
| Real estate | 1.64× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.74 |
| Design Affinity | PREMIUM | 1.57 |
| Quality Awareness | PREMIUM | 1.39 |
| Sustainability | BALANCE | 1.3 |
| Sports Activity | POWER | 1.26 |
| Luxury Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Australia | 3.6% |
See Property audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Property have in Germany?
Property has an estimated audience of 7,023,271 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Property fans?
50.3% of Property fans are female, 49.7% are male, with an average age of 41.3 years.
Which brands do Property fans like most?
Property fans show strongest brand affinity for Real property (10.14×), Tagesschau (2.61×), and Western Union (5.4×) over the country average.
Where do Property fans live in Germany?
Property fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,658,539), Bayern (reach 1,053,977), and Baden-Württemberg (reach 1,000,207). These three regions account for the largest share of the active audience.
What other brands do Property fans also like?
Beyond Property itself, the audience over-indexes on Tagesschau (2.61×), Western Union (5.4×), Terraced house (4.77×), and Satire (4.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.