Rascasse Audience Intelligence

Property Audience in Germany

A data profile of the people who buy, follow and care about Property in Germany — modelled from more than twelve digital signal sources. Property has an estimated audience of 7,023,271 people in Germany.

#392among Topic in Germany#44in Home & Garden

The average Property fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Real property, First-time buyer, Terraced house, with strongest over-indexing on Real property (7.82× the country average).

Demographically, the Property audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Property fan in Germany is balanced, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Property profile in Germany.

Audience size
7M
in Germany
Gender
50.3%♀
49.7% male
Age
41.3
average years
Country rank
#641
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Property fans

50.3% are female, 49.7% are male, average age 41.3.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Property audience in Germany
MetricValue
Female50.3%
Male49.7%
Average age41.3
Estimated audience size7,023,271
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Property audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3923%
40-4926%
50+20%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Property audience comes from Germany.

Worldwide audience distribution share by country for Property
CountryShare
United States23.2%
United Kingdom6.0%
Australia3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Property audience in Germany is strongest.

Fig. 05

Top regions by affinity

Property fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~400K1.12×
02Niedersachsen~700K1.09×
03Brandenburg~200K1.07×
04Nordrhein-Westfalen~1.5M1.05×
05Thüringen~200K1.05×
06Hessen~600K1.04×
07Schleswig-Holstein~300K1.02×
08Hamburg~200K1.01×
09Sachsen-Anhalt~200K1.00×
10Bremen~60K1.00×
11Baden-Württemberg~900K0.99×
12Rheinland-Pfalz~300K0.97×
13Mecklenburg-Vorpommern~100K0.96×
14Bayern~1M0.93×
15Berlin~300K0.91×
16Saarland~80K0.89×
Fig. 06

Affinity by region

Affinity by region — Property, Germany
0.89×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Property audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Property audience
#·InterestCategoryAffinity×
01Real propertyHome & Garden7.82×
02TownhouseHome & Garden5.36×
03First-time buyerShopping5.18×
04Residential areaHome & Garden5.00×
05Terraced houseHome & Garden4.65×
06Mortgage calculatorHome & Garden4.45×
07First-time home buyer grantHome & Garden4.33×
08Starter homeHome & Garden4.20×
09Single-family detached homeHome & Garden3.92×
10Ornamental plantHome & Garden3.06×
11Efficient energy useTechnology & Electronics2.80×
12Property finderHome & Garden2.71×
13VolunteeringPolitics & Society2.44×
14VacationsTravel & Leisure2.33×
15NatureHome & Garden2.20×
16KitchenHome & Garden2.12×
17TagesschauMovies & TV1.98×
18TransfermarktSports1.90×
19FamilyKids & Family1.85×
20Netto Marken-DiscountShopping1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Property audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Property audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.83×
IndulgenceJOY1.50×
Need for SecurityCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Property audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.90×
Social Media UsageJOY0.93×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Property have in Germany?

Property has an estimated audience of 7,023,271 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Property fans?

50.3% of Property fans are female, 49.7% are male, with an average age of 41.3 years.

03

Which brands do Property fans like most?

Property fans show strongest brand affinity for Real property (7.82×), First-time buyer (5.18×), and Terraced house (4.65×) over the country average.

04

Where do Property fans live in Germany?

Property fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Property fans also like?

Beyond Property itself, the audience over-indexes on First-time buyer (5.18×), Terraced house (4.65×), Tagesschau (1.98×), and Residential area (5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Property audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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