A data profile of the people who buy, follow and care about Property in Spain — modelled from more than twelve digital signal sources. Property has an estimated audience of 4,406,892 people in Spain.
Property has an estimated audience of 4,406,892 people in Spain. 55.8% are female, 44.2% are male, average age 45.2. Top brand affinities: Real property, Apartment, First-time buyer, Real estate broker, Trello.
Top brand affinities include Real property, Apartment, First-time buyer, with strongest over-indexing on Real property (7.26× the country average).
Demographically, the Property audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Property fan in Spain is more female, around 45.2 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Property profile in Spain.
55.8% are female, 44.2% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 45.2 |
| Estimated audience size | 4,406,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide Property audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.0% |
| Australia | 3.6% |
The strongest cross-interests of the Property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 7.26× | ||
| 02 | Trello | Internet & Social Media | 7.15× | ||
| 03 | Real estate broker | Home & Garden | 4.32× | ||
| 04 | Single-family detached home | Home & Garden | 4.14× | ||
| 05 | First-time buyer | Shopping | 4.03× | ||
| 06 | Volunteering | Politics & Society | 2.72× | ||
| 07 | Property finder | Home & Garden | 2.67× | ||
| 08 | Apartment | Business & Career | 2.58× | ||
| 09 | Modern architecture | Arts & Culture | 2.38× | ||
| 10 | Livemusic | Music & Radio | 2.33× | ||
| 11 | Mortgage loans | Business & Career | 2.33× | ||
| 12 | Luxury real estate | Business & Career | 2.28× | ||
| 13 | Travel website | Travel & Leisure | 2.27× | ||
| 14 | Refrigerator | Home & Garden | 2.21× | ||
| 15 | Zara Home | Home & Garden | 2.20× | ||
| 16 | Innovation | Business & Career | 2.13× | ||
| 17 | TripAdvisor | Travel & Leisure | 1.85× | ||
| 18 | Local food | Food & Beverages | 1.74× | ||
| 19 | Julio Iglesias | Music & Radio | 1.71× | ||
| 20 | Home improvement | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.73× | |
| Design Affinity | PREMIUM | 1.48× | |
| Community Orientation | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.88× | |
| Creativity | OPEN | 0.91× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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